The luxury market report of the Swiss private bank of long o expects that the luxury consumer market in mainland China will surpass Japan and the United States in 2014. It is expected that in the next 10 years, the mainland will contribute 40% consumption to the luxury market. The report added that watches and men's clothing are the largest in the mainland. Luxury goods Market, but believe that the growth of jewellery and jewellery will accelerate.

The number of young Chinese consumers is two times greater than that of the United States and Japan.

Senior analyst of the Swiss private bank of long Olympic said that China could become a leader in the luxury market. Consumer There are several reasons for this. China's luxury goods consumers under 45 account for 73%, which is at least two times higher than that of the United States (30%) and Japan (19%). In addition, the number of men in the mainland is more than that in the two countries, and women spend more than men, and more people focus on advanced enjoyment and tourism, and the growth potential of mainland millionaires is accelerating the consumption of China's luxury goods market. And India is still the smallest market share of the country, only 2%, mainly from heavy tariffs and lack of distribution base.

Analysts add that in the past 15 years, the global luxury consumption market has a compound annual growth rate of 5.6%. In the face of the global recession, the luxury goods market has shifted to Asia since 2008. It is expected that emerging market consumers will account for 65% of luxury consumption in 2020, and the luxury market will show greater resilience. However, the report indicates that there are many obstacles in the supply and distribution of luxury goods. It is suggested that brands should not be developed too fast in some countries. Attention should be paid to retaining the original regional advantages and paying attention to after-sales service, and then slowly raising the average selling point.

Luxury tax in the mainland does not hurt Hongkong

As for the luxury consumer market in Hongkong, the consumption of Hong Kong people is about 50%. For mainland tourists, Hong Kong It's a "shopping paradise", which is two to 30% cheaper than the mainland. So the mainland's luxury consumption tax has little impact on Hongkong.

Senior analyst at Longo private bank in Switzerland favors luxury consumer stocks, and pays close attention to short term P / E, though there is a downside risk, but it can maintain stable profits in the long run. She estimates that next year, the industry's price earnings ratio will be 15 times, and the average long term will be 18 to 20 times, with a discount of about 20% to 25%. International large brands and watches, jewellery, leather goods are worth investing in, and recommend the British clocks, six Fook and Zhou Shengsheng.