With the rapid development of Taobao mall, Jingdong mall, Dangdang and No. 1 store, B2C online shopping as a new shopping mode gradually subverts traditional consumption, and because of its unique characteristics,

It is understood that UNIQLO, GAP, Lining and other clothing brands have been involved in the field of online shopping, Armani has also built its own online shopping platform to provide online sales services, and Adidas and other brands also use Taobao mall platform for brand promotion and sales.

At the same time, there are also well-known overseas clothing brands to open their own e-commerce platform, and the domestic electricity supplier cooperation, "two pronged" into the clothing business.

Clothing e-commerce is also playing a great role in the competition. On the one hand, traditional service brands are moving into the net, and they want to open up new markets. On the other hand, the online clothing brands that have been growing up online have been strengthening the accumulated network resources and defending their online products under the impact of traditional clothing touches.

According to the "2011 (above) e-commerce market data monitoring report" released by the China Electronic Commerce Research Center, it is shown that by the end of June 2011, the distribution of e-commerce websites is now at the end of the year.

Online shopping clothing is cheaper and better for consumers who are not in the first tier cities.

The brand of big cities is concentrated. Because of the fierce competition, there will be brand promotion activities on a regular basis. Through the network platform, consumers in small and medium-sized cities can instantly enjoy the pleasure of participating in brand sales promotion activities.

Clothing has become the first choice for consumers to buy online. In addition to its demand to satisfy the demand of three consumers, it also means that online shopping is more cost-effective than going to the physical stores. When shoppers are waiting for customers in many stores, the online shoppers have already scouring the tide online at a very affordable price.

Online shopping even leads consumers to go to the store to see the clothing models and styles, but choose to buy online.

Under the background of this garment industry, the 2011 China apparel industry application summit and the China garment industry Purchasing Association will be jointly hosted by the China Electronic Commerce Research Center and China apparel network. It will be held in October 20th during the fifteenth international clothing festival in Ningbo. The summit will be on how to embrace the wave of e-commerce in the clothing industry.

Conduct in-depth discussions.

The award ceremony of the "China top ten clothing e-commerce demonstration website" will also be released in 2011.

It is reported that the summit will also hold the unveiling ceremony of the "China clothing brand research center" and the "2011 China clothing industry e-commerce application report".