As the saying goes, "people depend on clothes, horses and saddles", according to clothing, food and shelter. Dressing Is the first requirement of life. With the deepening of reform and opening up, the city's clothing market is more colorful than ever, and the price of clothing seems to be "lacking in rules" any time.

A consumer bought a fashion shirt at a store at a price of 178 yuan, the material is "artificial cotton", and the trademark is written in foreign languages. Less than a week later, the consumer came to another large shopping mall wearing this fashion shirt and found the same fashion here. The price was 620 yuan. The customer pointed to his clothes and asked the salesperson why the price was so different. The answer was "differential effect", which made the consumer shake his head repeatedly.

　　 I am afraid very few people can say clearly what is the "gradation effect".

According to the law of value, it is included in clothing. commodity Such as fabric's degree of refinement, novelty of the brand, reputation of the brand, and shopping environment, etc., should be regarded as the added value of clothing in the price of clothing, that is, the so-called "excess profits". Without the stimulation of this excess profit to the producers, the clothing market will not be able to have a colorful situation. However, how much is the excess profit of fashion? How much is it reasonable? If we only use "sell out" as the pricing standard, the price will probably only make a consumer "follow the feeling".

A pair of young people saw a set of skirts in a fashion house. The owner of the shop asked for a price of 2888 yuan, and the number was lucky. The young people were all working class. After bargaining, they finally traded at 860 yuan. Just imagine that if the young people do not bargain, the price difference of 2000 yuan will be taken as a "super profit" into the pocket of the shopkeeper, and the extent of its large scale and reasonable composition will only be judged by the world.

However, most people complain that clothes they can't afford can afford to buy them. clothes When we fail to see it, there is a "big ticket" in life. At present, the author encountered such a thing in a fashion shop: a couple went shopping, walked several shopping malls, did not match a dress. While the two were "recovering from poverty", they found a fashion in this small boutique shop, and walked happily forward, looking left and right. But at the price tag: 680 yuan, the girl seemed hesitant at once. She thought the suit was "too low" and wore some "down" on her clothes. Her boyfriend also thought the dress was "lacking in style". It seemed a bit embarrassing to buy a dress for her girlfriend for 680 yuan. Two people are murmur, smart shopkeeper immediately greeted, claiming that the price of the clothing is not very clear, it should be 1680 yuan. This pair of lovers will look at the price tag again. Before the "680" three figures are really hidden, one can not see clearly the number. The same set of clothes has not been removed from the rack, and the price has increased by 1000 yuan. In fact, it has been concluded that the unpredictable price is only for the couple to understand.

It is this kind of immaturity consumption phenomenon that has provided some clothing merchants with the possibility of asking for a wild demand. It has encouraged the price of clothing to compete and uplift. This is a reason why the price of clothing is too high.

Profiteering makes the value and price deviate from the price seriously. The victims are, of course, the vast numbers of consumers. But the consequences of the market without constraints will make the victims not only limited to consumers. At present, the low efficiency of high-end stores is common in China's clothing market. A few years ago, a large number of high-end fashion houses in Beijing, Shanghai, Guangzhou, Nanjing, Xi'an, Zhengzhou and other large and medium-sized cities have already closed down or changed careers, because the high consumption people are after all a minority.