For the larger women in the US, the size of clothing is definitely a problem. In recent years, fashion industry has begun. Popular The relatively full size models call them "plus-size models". But what they are referring to is the American size 12~14, the British size 16~18 model, which is really not for the 18-20 women in the US. brand Are you willing to design beautiful clothes for them?

Women with size 18~20 are often referred to as obese, overweight or bulky. Although the word "obesity" is not as derogatory as it used to be, people who listen to it still feel uncomfortable.

At present, the average size of British women is 16, while the size of the four is 18. According to this data, by 2030, 40% of British women were obese. But many of these people do not cause obesity because of dietary relationships or diseases. They can be easily changed by diet and exercise.

These relatively obese women also want to pursue fashion. market There is really no clothing for them. The high-end market has appeared for these women's costumes: the Vogue, which has chosen the obese women to put on the cover, Marc Jacobs announced that it will launch a series of clothing for these women, but the high street brand does not seem to keep up with this trend.

Like Zara, these high street brands have launched a lot of imitation designs, but Zara's XL is only 14 of the British size. There are no clothes that are suitable for these women. Zara and Topshop, the popular high street brands like this, do need to improve their clothing sizes. If they can bring out clothes that are suitable for women in large sizes, they will be warmly welcomed by these women.