In order to maximize the effect of advertising, it is necessary for enterprises to plan advertising matters ahead of time and choose advertisements. media Or release mode. Generally speaking, during the exhibition period, there are mainly four ways of advertising:

Press conference

Enterprises can choose a venue to hold a press conference in the exhibition hall. Usually this kind of mode Less use, on-site news conference need to consider the participants in advance, the temporary notification often does not work well. In addition, in order to get the consent of the organizer, it is necessary to see if there is a venue suitable for holding a press conference. If the organizers are in conflict with the event, they may not be able to hold the conference.

Media release

Enterprises can choose one or more professional media to publish advertisements and news according to their own situation. This method has strong pertinence, wide advertising coverage and good general effect. The cost of advertising is usually related to the amount of circulation issued by the media. charge Higher media charges are less expensive.