Today, the market brand

Supply chain management

As we all know, inventory is mainly divided into two categories: production inventory and finished goods inventory.

In the shoe industry, the inventory we talk about generally refers to the finished product inventory, that is, the inventory of finished products.

According to the analysis of market data, the current stock of shoes enterprises is mainly reflected in the supply chain management.

In other words, the inventory problem is actually an objective reflection of the lack of supply chain management.

Therefore, in order to solve the inventory problem, enterprises must fundamentally strengthen the supply chain optimization management of their own enterprises.

Because the supply chain of shoe companies mainly focuses on the actual needs of consumers.

To this end, as long as the supply chain management is well managed, every link in the supply chain node will form a complementary driving role, and the inventory problem will be solved.

Therefore, at present, shoe companies need to accelerate the reaction speed of the entire supply chain, and control the intensity of inventory so as to quickly adapt to the various changes in the competitive market.

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In today's information economy, the shoe industry is also "popular" with a "fruit effect", that is, many enterprises have just jumped into the current hot market areas by relying on their own market prediction.

For example, bananas are well sold now, and the enterprises plan to purchase bananas or bananas in large quantities. But because of the random changes in the market, Lichee has replaced bananas as a hot selling product in the market.

At this time, fruit traders will suffer a certain amount of inventory loss.

It can be seen that if an enterprise wants to keep on developing, it must be based on the reality of its own enterprise development.

For example, the consumer desire for outdoor market has been strengthened at the moment, and the market expectation is optimistic. Some shoe companies took the opportunity to deal with the growing market demand several years ago.

But too much inflation has made many shoe companies know what is "too much", and the growth rate of sales has been unable to keep pace with the assembly line. As a result, shoes have not been put on the feet of consumers but are stacked in the warehouse of shoe companies.

Therefore, it is particularly important to locate the market accurately and build the inventory control on time.

Zero inventory is ideal.

The so-called handling of the whole body, the proper handling of inventory directly affects the normal operation of the entire enterprise.

The stock is ruthlessly engulfing the profit of the enterprise, even making some enterprises fall into the difficult situation of development. Then how to solve the stock is the most urgent problem to be solved in front of the shoe enterprises.

Experts also gave some concluding suggestions.

Strengthening the information construction is the premise, focusing on the cooperation with modern logistics is the key. Expanding sales channels is a solution.

For example, the sale of franchised stores that we usually see is an example. Even for this reason, there are specialized businesses in the market that have started the inventory sale business directly, but there is no doubt that the profits from such sales are considerable.

Of course, in addition, shoe companies can also use products as a gift of brand promotion activities or as a welfare payment to mobilize the enthusiasm of their employees.

For example, red dragonfly, Kangnai, Wan Taisheng and other shoe enterprises have unique skills in handling inventory.

In particular, Wan Tai Sheng is to test the water to create a "zero inventory" model.

There is no doubt that "zero inventory" is no doubt that it is an ideal state of inventory management in the modern era, and it is the market operation target of many shoe enterprises in China.

But here, we have to realize objectively that the so-called zero inventory does not mean that enterprises do not have inventories, but that enterprises should minimize their inventories.

In short, with the increasingly fierce competition in the footwear market, shoe companies should focus on elaborately managing inventory management, and closely link them with procurement, production and logistics, so as to create a sound supply chain development.