"About 40% of our business comes from Asia and maybe 50% next year," said Mr Metz.

I think China's economy will not be seriously hit by the global financial crisis. "

He said Prada is confident in China because there is strong demand in the Chinese market, and China has the ability to increase investment in some places, such as infrastructure, which provides a prospect for business growth.

According to relevant media reports, as of the first 6 months of July, the total sales volume of mainland China, Hongkong and Macao reached 223 million euros, up 38% from the same period last year, accounting for 20% of Prada's total global revenue.

Mr Ma adds that the underdeveloped South American market is a growth potential.

In September this year, Prada's Miu Miu clothing manufacturer in Milan announced that profits in the first half of this year increased by 74%, exceeding the expected value.

The company said it would plan to set up a new retail discount store.