Recently, Metersbonwe clothing announced that, considering the difficulty of ensuring profitability, it decided to stop its operation of the electronic commerce business platform.

Analysts believe that the stripping incident reflects to some extent the embarrassment of traditional clothing enterprises involved in B2C.

It is understood that at the beginning of this year, Metersbonwe said that the budget of the state purchase network had reached 98%, and the growth rate of electronic commerce alone was 600% higher than that of last year alone. However, according to its internal staff, the state capital network has been in a tense state.

Insiders say that traditional enterprises like Metersbonwe are used to make sales, which does not apply to Internet sales, or even the danger of discomfort or even bankruptcy.

Unlike Metersbonwe's self run strategy, the "happy sheep and grey wolf" children's clothing choices choose the mode of e-business outsourcing to enter the online field. It is understood that recently, Saint Martin international [2.20 -3.08%] Holdings Limited announced that its associated company Ling Li has worked with XinDa, the e-commerce outsourcing company, to establish, operate and maintain its official website and flagship sales shop, namely "pleasant goat and grey wolf official website" and "Happy Goat and grey wolf Taobao flagship store", and further expand the sales channel to online consumers.

It is reported that the XinDa is a company that provides a full range of e-commerce solutions for the whole country. At present, there is a mature electricity supplier team system, serving a number of top 500 enterprises in the world, including NOKIA, Motorola and clothing enterprises such as Paci Doug and St. Martian.

It is understood that the mode of outsourcing is popular in foreign countries, and most of the service in ten years before XinDa is foreign customers, and many traditional enterprises in China are used to building their own websites.

However, it is not easy for traditional enterprises to build their own websites. In practice, they will encounter many problems, such as logistics, distribution, marketing resources and information systems.

The most serious problem is the capital problem.

Insiders said that selecting professional outsourcing team to operate in a comprehensive way can effectively avoid risks in this respect.

Chen Shou, an analyst with Analysys International, commented that the laying of online sales channels has become an indispensable part of traditional enterprises. However, due to the difference between the carrier and the audience, there is a difference between physical sales and online operation.

Traditional enterprises may encounter embarrassment in operation, and professional e-business outsourcing services can provide a complete set of online sales solutions, which is undoubtedly good news.