The 2011 China Fashion Awards ceremony is full of light and joy -- Li Lang won the China Fashion Week Brand Award 2011 men's wear design award, and Wang Yutao, the chief designer of L2, the men's clothing brand of Li Lang group, won the gold medal award for the fifteenth China fashion design.

Whether it is Ji Wenbo, chief designer of Li Lang, or Wang Yutao, L2 designer of the men's clothing brand of the Lee Lang group, all of them have attracted a great deal of attention in Chinese fashion industry.

This spirit of focusing on "design and fashion" is also a great boost.

From 2007, Li Lang and designer Ji Wenbo went to Milan to perform the great show of China's Terracotta Army. By 2008, "Shang Qin Chi changed" showed Tokyo.

The pformation of the fashion of Li Lang, the fashion journey of Li Lang has been continuing the blood flow of "focus on design and fashion", and at the 2011 China Fashion Awards, business man dress designer Li Lang has finally become 2011 China.

Impetuous fashion circles, many designers have become all-around players, Ji Wenbo and L2 designer Wang Yutao always adhere to the study and love of clothing, along with the internationalization of the company continues to promote.

Looking at the five year strategic plan, we can find that Armani, which continues to lead Chinese business men's clothing and becomes China's men's wear, is five years in the market.

Since 2008, the brand new logo LILANZ has been launched by Li Lang. Its concise and atmospheric style complements its brand design concept. It has become the beginning of the internationalization of the brand.

Then, in the international fashion week such as Milan and Tokyo, the unique charm of Chinese elements is deduced on the international stage. The ten famous brands of "international famous brand" and "the most influential Asian clothing" are all milestones of the internationalization of the brand.

Li Lang has always guided the trend of Chinese business men's clothing with the "simple and not simple" design style, and extended the fashionable tentacles to the young consumers.

In 2010, the L2 brand was founded and Wang Yutao, the winner of this Golden Summit Award, was invited to be the director of brand design.

It is understood that L2 is a target consumer group that pursues individuality, fashion and exquisite taste of life. With its distinctive brand characteristics and unique fashion sense, integrating the international fashion into the product design of L2 has created a unique international fashion in the field of Chinese fashion men's wear.

In December 18, 2010, Wang Liangxing, President of Li Lang (China) Co., said in an interview with Chinese entrepreneur, "we must let millions of people flow the fashionable blood".

Leon must take the fashion art route and dress as a work of art. In the fashion industry of China's men's clothing brand, it was once regarded as an alternative spirit of "jumping out of clothes and making clothes".

Each brand has different ways to promote internationalization. Some choose to sponsor NBA events, others buy foreign brands directly, while LAK Lang continues to design fashion.

Choosing to take part in various international fashion week to expand the international influence of the brand with product design as a breakthrough is a kind of strength accumulated.

After more than twenty years of market experience, Li Lang has accumulated a unique philosophy of product design and is praised by many people and consumers.

Therefore, in contrast, by sponsoring international events and acquiring foreign brands, the brand influence can be influenced by some "fetch" means, though it can affect some consumers, but it is hard for consumers to have a genuine sense of identity and loyalty to the brand.

However, the product design has impressed the "discerning" eyes of Li Lang on the fashion week. It has virtually added an incomparable charm to the brand.