From the outskirts of the outskirts of New York bag clothing brand Coach (Kou Chi) discount shop, Miss Zhong harvested a lot, large and small altogether bought 10 pieces: 2 handbags for work, 1 handbags and 4 sets. Small change The wrist bag, 1 purses, 1 business card clips and 1 sets of tag sets cost a total of 580 dollars, less than 4000 yuan. "This money is not enough to buy a Coach handbag in Shanghai!" Miss Zhong noticed that many foreigners were fighting for themselves.

In Shanghai, a Coach handbag is often three thousand or four thousand yuan, and some products break through 10 thousand yuan, which is regarded as "luxury" by many people. But in foreign countries, especially in its birthplace, Coach returned to its original price. For example, miss Madison bought a handbag belonging to Coach's "Madison" series, priced at 101.49 US dollars, less than 700 yuan, and a similar product in the domestic specialty store at a price of up to 3800 yuan. The Coach wrist bag sells for 600 yuan in the domestic specialty store, but the price of the US discount store is about 30 dollars, or about 200 yuan.

Some people say that overseas discount stores are only seasonal goods. Price Differences. But miss Zhong does not think so: "there are differences between discount stores and franchised stores, but similar to" Madison "and wrist bags are classic designs of Coach. It is nothing more than new breakthroughs in fabrics, or some differences between fabric patterns and old ones. Ms. Zhong, who is familiar with the market situation, also said that Coach also has discount stores in China, and stores occasionally promote sales. The discount ranges from 50 percent off to 30 percent off, which often leads consumers to rush to buy. This shows that consumers pay more attention to the price while paying more attention to the style. In contrast, the pricing of domestic clothing products is really beyond comprehension. In a shopping mall, a handbag with the same size and similar fabric as Miss Madison purchased is worth more than 1000 yuan if it is a brand with a slight reputation in the domestic market. If you hook up with the "foreign brand", it will be more expensive to say "Italy design" and "Japanese design", and cheap handbags are often found in Cheap Road.

So, why Coach is there? domestic It is not just tariff reasons that can sell such a high price, but the brand price strategy. One industry insider told reporters: "the price is low, the brand is not reconciled. Coach has a history of more than 70 years, and has a small reputation in the world. If the price is consistent with some local brands, how can it display the gold content of the brand and design? Only by setting high can brand value be realized, and no market is not afraid, or because Chinese consumers have a strong vanity, and they like to" catch up and buy high ".