In 2008, the impact of the economic and financial crisis, insufficient domestic demand in the domestic market, oversupply of shoes and clothing brand products, lack of research and development, and homogenization of products were more serious.

However, the performance of Guangzhou's "Ya Di" women shoes brand has increased by more than forty percent in the year.

Until now, domestic women's shoes brands and enterprises generally lack the concept of brand marketing, which failed to conduct detailed and in-depth analysis of female consumers, and accurately locate products and brands.

This has caused a lot of problems of brand homogenization, and the deep psychological needs of most female consumers have been suppressed for a long time.

It seems very difficult for us to see a soul brand of women's shoes.

The brand "Ya Di" shoes of Guangzhou's SIMCO are unique in such an immature women's shoes market.

Not only clearly positioning, giving the brand soul and culture, and truly care about the female consumer group.

Consumer positioning

"Ya Di" is mainly for women who are 30-40 years old and pay attention to quality and taste, such as civil servants, white-collar workers, women in the workplace, etc.

product positioning

The company has always insisted that the evergreen brand depends on the product, and the evergreen product depends on the quality. The product is the cornerstone for all brands to survive.

Therefore, positioning the high-end women shoes brand "Ya Di", adhere to the use of advanced materials and fabrics to show women's characteristics, of course, this is reflected in the price of shoes.

However, at the same time, Ya Di has strict requirements for shoe material.

In design, he regards his products as artworks and fine works, but not shoes, giving the most human care and consideration.

Its theme is European and American fashion culture, especially Italian style. It is dedicated to embody the noble, elegant and intellectual temperament of the target consumers.

Brand culture positioning

Xie Huaipei, general manager of Ya Di, has repeatedly said that "Ya Di" is not just a pair of shoes, a brand of women's shoes, but more than a product.

She is a woman! "We are like a beautiful woman, you are going to coax her to spoil her and respect her, understand her beauty and discover her inner qualities.

She nurtured her from a little girl, until she became an elegant lady, and you had to maintain it well for her.

In addition, the reason why ya Di is a woman is also reflected in the company's efforts to create "care" brand connotation.

Ya Di has always been "elegant woman" as the soul.

We strongly advocate and advocate a high quality life attitude.

At the age of 30-40, she said, the most selfless and most generous efforts were made in career and work, as well as in family and children.

It is precisely this part of the female community that gives this society a steady stream of new impetus.

And they need more care and love.

The brand has gone through more than ten years.

It can be said that the quality advantage of "Ya Di" is its core competitiveness.

Now, Ya Di has begun to invest more in brand operation, including the management of exclusive stores, product marketing and so on.

In recent years, the quality and design of Ya Di has been relatively mature. This is also the key to the success of the company.