Consumer groups

Children's clothing market has become one of the most growing markets in China.

Internationally, no Chinese clothing brand is a well-known brand. Paris, Milan and other places occupy the high-end market. Chinese clothing is only a synonym for cheap products, especially in China's children's wear industry. Making Chinese famous brand in the world is the most urgent task for Chinese children's clothing industry.

At present, many factors are affecting the further development and growth of children's clothing industry in China.

Marketing

Elite and skilled technicians are also quite lacking.

innovate

Consciousness.

Designers who have been engaged in design for many years are apt to commit "empiricism" and often face the two words of "breaking through".

Innovation includes business model innovation, management innovation and fashion style innovation.

In terms of storefront management, serialization consciousness is not strong.

Some brand stores often sell only individual clothing products, which appear rather monotonous. In fact, they can be mainly made up of children's clothing, outsourced by children's shoes, satchel and stationery. This will not only enrich the products, but also improve the price of the whole set of clothes, and at the same time, improve the product's quality.

In design, plagiarism is common.

In the management of enterprises, many enterprises still practise extensive mode, and carry out family management.

consciousness

Not strong.

In order to win the market of modern clothing products, a very important reason is to let consumers accept their cultural ideas.

Whether it is from the regional culture of the children's clothing base in China's children's wear industry, or the cultural construction within a single enterprise, it is obviously not enough to do so, and it is far inferior to that of women's clothing, so it has its own unique style charm, so the cultural construction of Chinese children's wear industry.

brand

。

According to the senior personages in the industry, an important criterion for the development of industrial clusters is to see if they can have a number of leading brands, such as Ningbo men's wear, YOUNGOR, Shanshan, Luo Meng, Beijing women's wear, white collar, Shandong suits, bridegroom, red collar and so on.

Although there are some well-known brands in the children's clothing base of China's children's wear industry, such as Foshan's green frog, Prince's hair, baby's house, Wenzhou's fragrant cat, red, yellow and blue, thousands of millions, Shishi's colorful clouds, wild leopards and so on, but very few, the influence also cannot match the men's clothing and the women's clothing big name, and is far from the international brand.