Children's clothing covers all 0-16 year olds. Clothing 。 Age can be divided into baby clothes, children's clothing, children's wear, children's wear, children's wear, juvenile clothes and so on. From the reality of the children's wear market in China, the development of Chinese baby wear, children's clothing, children's wear and children's wear has begun to take shape. The industry level is quite obvious, and the leading brands are relatively large.

2011-2015 years of Chinese children's wear released by the center for data research Industry market According to the analysis and industry survey report, according to the statistical information center of China Textile Industry Association and China National Bureau of statistics, despite the financial crisis, the supply of Chinese children's clothing increased in 2006-2010 years, and the supply volume reached 1 billion 200 million in 2006, reaching 4 billion 700 million by 2010. With the global economic recovery and domestic economic development, the growth rate of children's wear market sales also rebounded rapidly. In 2010, the sales volume of children's clothing market in China reached 2 billion 500 million.

2006-2010 years children's wear market industry sales growth statistics

Year 2006, 2007 2008 2009 2010

Output (100 million pieces) 1217.424.338.547

Sales volume (100 million pieces) 5.608.819.8917.8225

At this stage, the population of children aged 0 years old in China is about more than 300 million. The market for children's clothing has great room for development in the next few years. Some domestic enterprises and foreign enterprises are generally optimistic about the prospect of children's wear market and begin to run into children's wear business. -16 In the next few years, the consumption of children's clothing market will maintain more than 12% growth each year, and become one of the most growing consumer markets in China.

However, due to the low technology content of children's clothing industry in China, the threshold for enterprises to enter the market is relatively low, and the marketing mode and product development are easy to imitate. Many children's clothing enterprises, in order to expand their market share, will plan different marketing strategies to compete with the high-end market or the middle end market according to their business location.

Liu Tao, a data researcher, points out that there are still some problems in the children's wear market.

(1) the contrast between children's clothing production capacity and market consumption groups is huge.

(two) in terms of current market consumption ability, the price of Chinese brand children's clothing is on the high side.

(three) domestic children's clothing brands lack corresponding competitiveness.

(four) children's clothing product structure is unreasonable.

(five) design can not keep up with the form, and the sense of style innovation is poor.

(six) fake and shoddy products make the market strong.

(seven) the lack of professional research institutes.

(eight) the development of children's clothing is not enough.