BELLE International Third Quarter Footwear Business Same Store Sales Growth
December 1st BELLE
international
The third quarter business data showed that the same store sales growth slowed down compared with the first half of this year, while footwear sales grew by 18.5% while the management target increased by 10% in the second half of the year.
Because of strong sales of boots and stable retail discounts, and the increase in the number of shoes per unit of footwear, it also plays a positive role in the growth of same store sales.
During the period, the sportswear business increased by 2.5% only in the same store, far below the 6% growth in the first half of the year.
At present, sportswear business only involves distribution and retail, and its profitability is lower than that of footwear business. Therefore, as the proportion of footwear business continues to increase, reducing the proportion of sportswear business is expected to improve the gross profit margin and profitability.
Although the group is a leading industry, its growth trend is weak in recent years, looking for new products.
business
The growth point is facing greater pressure.
The group has completed the brand coverage of medium and high class women's shoes, and has entered into men's wear and children's wear footwear business.
At present, the group has
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"HelloKitty" and "Disney" represent the Chinese agency for two children's shoes. The growth of children's footwear is far higher than that of adult shoes, which will help boost sales growth.
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