First, two of domestic exports are not booming. Clothing chain industry is suffering from illness.

The clothing chain industry in 2011, after the hard hit of high cotton price in the beginning of the year, entered the two export market in June.

Export disruption is mainly affected by the economic downturn in Europe and America and the sharp rise and fall of raw materials.

In 6 and July, the export of real economy orders gradually deteriorated, making the value of exports in the month of 8-10 decreased by 6.5%, 5.4%, 14.5%, respectively.

And domestic sales are hindered by inflation.

Labor shortage, raw materials prices, appreciation of the renminbi and the masses dare not easily.

In the face of declining sales and rising market costs, the industry has said that the era of micro profits of the clothing chain industry has arrived. How enterprises can resist pressure and no longer repeat the failure of last year's closing down is the most difficult problem facing enterprises at present.

As a new star in the garment industry, the underwear market has been praised as the last cake of the garment industry because of its high profits.

But today, with the weakening of the overall environment, the last "cake" is no longer "delicious".

Faced with such a situation, the new love of Chinese underwear market has already done its own "two hands" preparation.

1, improve product quality, guarantee

It is the most obvious marketing method in the Chinese market to improve its product image by celebrity endorsement, especially in the clothing industry.

Therefore, in November 2009, Gong Li was invited to become the spokesman of his brand, and Gong Li successfully consolidated the brand image of "exquisite, fashionable and elegant", so that the whole product went up a notch, providing conditions for the protection of profit space.

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2, achieve enterprise information management, reduce

Love underwear has always been very concerned about the construction of enterprise information, which has brought about the improvement of management efficiency and the fall of cost for the love underwear.

Especially in recent years, the office of IMO, the virtual office of the Internet, has brought about a qualitative change in the management of love underwear.

Three, admiration for IMO to break through the magic of "meager profit"

So how does IMO help the underwear industry to build its core competitiveness in order to get rid of the "meager profit" Curse of the clothing chain?

First of all, we admire IMO to create "Internet Office" to achieve efficient management of enterprises.

The biggest feature of IMO is that it can build "Internet Office".

Through its "enterprise organizational structure", all sales outlets of AI underwear can be gathered together, so that each node is no longer fighting for its own sake, so that enterprises can grasp the network anywhere and anytime.

At the same time, IMO assigns an exclusive account to each employee, the new employee arrives at the company, assigns an account, the employee leaves the office, and the account can be recovered. This mode completely eliminates the loss of information resources and improves the efficiency of staff management through the unified management of accounts.

Secondly, love and use IMO to work together to resolve costs and communication difficulties.

In the clothing chain industry, communication difficulties and cost depletion have been common problems in the industry.

The collaborative office function of IMO can solve these difficulties.

For example, the functions of group and video conferencing can achieve team discussion, teleconference, no need of personnel travel, text messaging, file pfer, electronic bulletin and other functions. It can solve the problem that the outlets can not feedback the sales situation and personnel pfer to headquarters in real time, and the notification information such as price and preferential activities at headquarters can not be shared to stores in real time.

These functions have greatly reduced the number of business trips, cut travel costs and telephone charges, so that the underwear has been interconnected and reduced the operating costs of enterprises.

These do not require any cost, because IMO is "free, registered and used".

"IMO really helps the company, especially in terms of communication efficiency and employee management.

In today's situation, reducing costs is creating efficiency, and it is also the best way to fight against the plight of "small profits".