Into the winter, business people

Peng Liang, vice president of the company, said that the launch of the "Sagittarius" thematic promotions by Cobb has changed the way in which the business people are "aimless and silver ten", which has been aimlessly and not highly targeted. This activity is based on the current popular astrology, taking the common characteristics of the constellations as a reference, and tailored for the consumer groups with similar characteristics and similar tastes. This is also an active exploration of distinguishing and satisfying the individual needs of consumers.

　　據(jù)庫巴相關(guān)負(fù)責(zé)人介紹，此次“射手令”促銷活動(dòng)的商品組合是依據(jù)射手座人群的共性特點(diǎn)而設(shè)計(jì)的，針對(duì)射手座人群熱愛自由而又獨(dú)立的特點(diǎn)，庫巴推出了戶外出游系列產(chǎn)品，包含了戶外防寒服裝、戶外徒步鞋、戶外多用包、導(dǎo)航儀、戶外用相機(jī)、戶外用汽車坐墊等戶外用品，為“射手們”追求戶外活動(dòng)自由保駕護(hù)航;針對(duì)射手座人群所秉持的認(rèn)真生活的態(tài)度，庫巴推出了“精致生活”系列產(chǎn)品，包括品類豐富且實(shí)用價(jià)值高的廚衛(wèi)小家電以及生活日用小百貨等;針對(duì)射手座人群永不泯滅的童心，庫巴又推出了溫暖、卡通且有愛的生活實(shí)用小商品，如卡通燈具、毛絨拖鞋、Q仔玩具及方便實(shí)用的可折疊電腦桌等;針對(duì)射手座人群的幸運(yùn)色推出幸運(yùn)色系列商品，品類涵蓋了手機(jī)、家紡套裝及保暖被;此外，庫巴更是推出了“精品生活”家紡系列情侶套餐，讓認(rèn)真生活的

"Shooters" live a warm life.

According to the reporter, the overall price discount range of the theme activities of the constellation has maintained its consistent hard working style. The overall decline is over 15%. One of the shark (SHARK HOME) Satin active printing four sets is straight down 500 yuan, and an extra 419 yuan worth of home textiles (COSY) feather Velvet quilt is added. While the famous brand of the famous textile brand Luo Lai, a Seattle LOVO double person, increases the designer six piece suit of the cotton denim (1.8M bed).

Throughout the show, the product package series has maintained the consistently high cost performance of the company. Buying gifts is also a good thing. It also has a high value in use. It has both affordable prices and high-end quality.

Peng Liang, vice president of the company, pointed out that "before, the promotional activities launched by the electronic business people on the traditional holidays are all relying on low price and big promotional campaigns, and can not really meet the needs of consumers' differentiation and personalization. The low price competition strategy of low price can not be a way to attract consumers forever. The electronic business people must make more positive explorations in satisfying the personalized needs of consumers."

The recent promotional activities of the electricity supplier have left the impression of "low price" for consumers, which makes the brand value beyond the low price in the standardized product sales become an increasingly urgent topic for the rapidly developing electricity suppliers.

In this regard, industry analysts pointed out that the electricity supplier should not forget the essence of its retailers. In striving for consumers, it should start with meeting the diverse needs of different consumer groups. While attracting consumers with low price advantages, it should invest more energy in seeking differentiated solutions, and gradually form a brand value different from other suppliers in this exploration.

"In marketing, Cuba took the lead in making such a positive attempt, opening up a new direction for the stereotyped e-commerce promotion of the scrimmage, or leading the electricity supplier to a differentiated marketing strategy to solve the fine differentiation of consumer demand," the industry analyst said.