In the recent fashion world, the demand for jeans is gradually improving and has become the mainstream trend of the market. The greatest impact Factor The main reason is that goods are driven by high prices, and the high-end market has been leading the fashion trend. Like J Brand, True Religion. Jeans The brand has been working on color modeling and tailoring, and a little bit of low-end jeans brand has begun to raise prices under the pressure of high cost.

For these jeans brands facing the masses, the biggest focus should be on developing new colors and creating pockets. Tailoring There are some story elements behind the jeans that customers want to buy. Angelo LaGrega, President of VF Jeanswear Americas, said: "lower income consumers are more sensitive to price, but in the middle end market, they will not mind the higher price as long as they can attract customers. Today's consumer buying power is mainly what they want, not what they need, so long as they can provide them with the merchandise they want, they will pay the bill.

Because of this, the market share of Lee brand has reached 20% this year, which has been 13% in the past 5 years. According to the survey of The NPD Group of Port Washing in New York, sales of women's jeans increased 3.2% in the 12 months to 8 billion 650 million dollars, and the price rose 3.5%, from 22.58 dollars to 23.38 dollars now.

Sales of jeans under $25 fell by 5.3% to $3 billion 990 million, and sales of jeans from $25 to $49.99 rose 11.1% to $3 billion 160 million, while sales of jeans for more than $50 increased by 13.4% to $1 billion 500 million.

Warnaco Group officials said: "the jeans with color have been popular, and they are priced between 59 and 69 dollars."

After a quiet period, consumers begin to buy jeans again and are willing to pay high prices for their favorite styles and styles. As a result, a large number of colors, shapes and high and low waist designs began to emerge in the market.