The transformation of Shishi shoes and clothing industry has changed from "big" to "strong". It has been through 10 years. However, in observing the whole shoe and clothing industry, a large part of enterprises are still "big" instead of "strong", facing serious bottleneck problems. In view of this phenomenon, the author believes that the shoe and garment industry is not lack of technology, but a way of thinking to shape corporate brand, such as machines, raw materials and even the entire production line, which can be bought through money, but the brand of an enterprise. thinking It is not simply imitation or money.

According to the introduction of some business owners, the competition among enterprises in the shoe and clothing market has risen to the competition among brands. If the enterprise wants to develop in the long run and become bigger and stronger, the boss's brand thinking is the key. In fact, this is like the embodiment of enterprise development after the first idea, that is, to enhance the competitive strength of brand differentiation with unique enterprise values. At the same time, due to the improvement of technology and knowledge, the value ratio of brand culture will be higher and higher, leading to an enterprise. brand The cultural value should exceed the physical value.

Therefore, business owners must enhance their core competitiveness from the point of view of thinking, and create brand value from cultural, ethnic, historical and fashion sense. In order to win more consumers' favor and trust, they can gain more commercial value and social value. The author thinks that the thinking idea of the enterprise boss is the soul of the enterprise brand. Only by shaping the perfect enterprise brand thinking can we fundamentally solve the transformation and upgrade of the enterprise. dilemma 。