This year, Anta The market value of sports in the stock market has reached HK $34 billion 615 million. XTEP International and Peak The market value of sports is also around 11 billion Hong Kong dollars, announces the arrival of the new era of sports brand tens of billions of scale competition.

However, over 10 billion market capitalization and over 10 billion turnover are two different things. Experts say that the conditions that should support the scale of billions should include: brand image system, channel depth and breadth, terminal quality and efficiency, advanced product development system, information management system, and supply chain support system. The first to support tens of billions of brands will win more opportunities for future development. On the other hand, it will bring more pressure of survival and development to those three or four line brands. The expansion of this gap will form a new pattern of the industry, and the stronger the stronger the effect will be.

From a realistic perspective, Quanzhou sports brand challenges billions of turnover, the most obvious is the implementation of the "Wan Dian plan". According to Anta's communique, the number of stores in each of its brands in 2011 will have the opportunity to break through 10000 stores and officially enter the era of "Wan Dian". The number of shops opening up after 361 degrees is closely followed. This year, the total number of shops breaking through the 8000 stores will not be a problem. By the end of 2012, the number of terminal stores will reach 100%. PEAK and XTEP are only one step away from the store.