In December 14th, the DCCI Internet Data Center released the "2011 China advertising network blue book" report. The report points out that China's Internet advertising revenue reached 3 billion 570 million yuan in 2011 and will surpass 2012. Newspaper After becoming the only media after TV, the gap between TV advertising revenue will gradually decrease.

According to the report, the industrial value of advertising networks is that advertisers can be delivered through the advertising network. The advertising network is relatively single media, which can achieve audience coverage across the station. The cross media resource integration ability enables the advertising network to better grasp the interests, behaviors and preferences of the Internet audience, so as to provide accurate advertising. Marketing Solution.

The report points out that in 2010, the scale of advertising network industry reached US $2 billion 880 million, but the advertising network is still in the early stage of development, and it is not the primary channel of network marketing. network 7% to 10% of marketing.

The report also said that although the advertising network industry has more competitors, but there are not many advertising network enterprises with great marketing power, so the market capacity is large and there is much room for growth.