According to reports, it was proposed to speed up in the sixth Plenary Session of the 17th CPC Central Committee. Development Culture industry And promote the cultural industry to become a pillar industry of the national economy. The decision has inspired private capital to invest in cultural industries. Itself is closely related to culture. Shoes and clothing The industry has been involved in mining investment opportunities in cultural industries, and thus promoting the development and market influence of Fujian shoes and clothing brands.

In 2011, the twentieth China Golden Pheasant hundred Film Festival, "Golden Chicken sports" was designated as the brand of shoes and clothing, and became associated with the cultural industry. By the second China's Got Talent champion Zhuo Jun as the protagonist of "dream on the ridge" micro film, Zhuo Jun, a street dance master himself, arranged the love of "Scarecrow", perfectly combining the beauty of flexibility with mechanical beauty, presenting a fairy tale love story and conquering the audiences of the whole country. This time, he will re interpret a teenager with dreams, and the story of unremitting struggles in a difficult environment may again cause a sensation in the country. In an interview with our newspaper reporter, Zhuo Jun said he was a student studying animation design. He would integrate animation elements into the dream of micro film in the dream of the golden ridge. According to Huang pin micro film company, the film was officially filmed yesterday, and its location was selected in Shaowu, Nanping. The total length is expected to be 5 to 7 minutes, and the shooting time is about 1 weeks. The production period is about 1 months, and it is expected to meet with the national audience next month.

At present, some enterprises are still keen to mechanically insert advertisements into film and television works, but the audience does not buy it, or even generates resistance. Fujian style shoes and clothing brand is high in conception and directly enters the creation and production of the entire art works. It is not only an innovation of the cultural industry, but also the creativity and development of Fujian shoes and clothing culture industry.

Because culture plays a special role in leading fashion, serving the society and promoting development, Fujian shoes and footwear industry has great interest in investing and financing cultural industries. A famous clothing brand enterprise, with the help of Taiwan cultural team, wants to invest in filming a movie. Its script has been completed. The brand culture will run through the entire movie plot. The plot is full of ups and downs. The plot of the movie is full of international color. Once the film is completed, the audience will have a deep impression on the clothing brand. In addition, a well-known casual leather shoes brand enterprise also plans to invest funds, will take the casual shoes brand as the background, designs, produces a large-scale animation work.

A senior executive of shoes and clothing enterprises said that Fujian's shoes and clothing industry can better convey the spirit of Fujian clothing brand through the docking with the new form of cultural industry, and also can let consumers accept the brand connotation. The direct integration of Fujian clothing industry and cultural industry has provided a broader, richer and more spiritual culture for the broad masses of people's lives. It has opened up new development space for the cultural industry, and has also introduced a new development mechanism for the Fujian style clothing culture. At the same time, it has also improved the brand influence of Fujian clothing industry in an all-round way, and further enhanced the market competitiveness of Fujian clothing industry.