A few days ago, the clothing products of Wenzhou wedding bird group formally extended to children's clothing, and will officially launch the brand of children's wear - BIG ROOSTER after new year's day.

The responsible person of news bird company said that in recent years, the company has actively extended its product line and brand series.

The introduction of children's clothing has filled the wedding bird's clothing for a long time.

Lute children's wear continues to be an adult fashion style. It provides fashionable and comfortable clothes for children of 2~6 years old. The products are mainly composed of simple and classic English style, rich in childlike innocence and children's most lively and lovely side.

The costumes, using the classic diamond rhombus pattern, use purple, beige and other colors to match the low-key gorgeous, showing the style of the British Academy.

The product design aims at the characteristics of Chinese children, promotes comfort, childlike interest and happiness, and tries to show leisure and fashionable style.

The company's operation team is based in Shanghai.

At present, the new brand has completed the investment in the early stage, and the first store is expected to open after new year's day.

At the same time, Bill Road Children's clothing emphasizes the requirements of environmental protection and health.

Although the brand competition of children's clothing in Wenzhou is fierce, it also reflects the huge demand of the market.

With the improvement of mass consumption level and the preferential treatment received by only children, more and more young parents tend to choose to buy brand children's clothing to ensure high quality of comfort.

It is understood that at present, the products of the wedding bird have already been related to men's wear and women's clothing.

Nowadays, enterprises have entered the era of industrial chain competition, and the single product offensive has no advantage of market competition.

The expansion of the news bird brand industry chain is also the smell of the increasingly fierce competition in the industrial chain.

Wenzhou brand shoe enterprises have entered AOKANG and Kangnai have been actively competing for the industry chain.

Semir's derivative brand Barbara is a successful example of the expansion of the industrial chain.

Nowadays, more and more brand shoe enterprises are stepping into the multi brand and multi pronged approach. The expansion of the industrial chain shows a trend of gradual increase.