Raw material Prices continue to rise, wages and benefits of employees have risen, logistics costs have risen, management costs have gone up, financial difficulties have been tightened, and recruitment has been difficult. A series of difficulties arising from a series of difficulties lie in the face of China's labor-intensive industries. This is especially prominent in the footwear industry. "Our industry's top priority must be industrial upgrading and transformation, otherwise there will be no way out." "One footwear industry The boss of the enterprise is very worried to reporters.

Facing the menacing SME entities Economics Crisis, many enterprises have launched various distinct enterprise upgrading or self rescue actions. "In the face of crisis, we consciously integrate and enhance internal management, build brand and culture, and re comb the channels and Strategies of enterprises. I think this way, the enterprise can survive the crisis and clear the future development strategy in the crisis and enhance its ability to resist risks. Ye Chuangxin, executive deputy general manager of the beast shoe industry Co., Ltd., expressed his views on the crisis and the Countermeasures of the enterprises.

Under the chance coincidence, reporters recently focused on China's shoe and clothing industry, and will conduct in-depth investigation and interview on the topic of industrial upgrading and transformation in the industry. The upgrading efforts and brand operation of the beast shoe industry Co., Ltd. have attracted our attention.

Footwear industry is a traditional labor intensive industry in China. The development of the industry has gained the recognition of the society, and a number of famous brands have emerged. But in the face of the world financial crisis and the current development plight, even when any social development fluctuates, it is also the most prone to contradictions and difficulties. What is the transformation and upgrading of the crisis? "The core value of an enterprise should be clear. In the development of the industry, the company has gradually clarified the core pursuit of comfort and health. "Ye innovation is like that.

Ye's idea of innovation can be sought in theory. Mr. Zhang Li, a famous brand strategy management expert, opened a seminar on brand winning thinking in Fuzhou in September 10th and 11th. He suggested that now that the homogenization of products is becoming more and more obvious, enterprises should first reestablish the core connotation of core products. That is to say, enterprises should think from the perspective of customers. What are the benefits and benefits that customers want most from the product? For example, the core of a hotel is the rest environment that customers want to be comfortable with. For example, modern TV sets are high-quality entertainment terminals, such as footwear, which is comfortable. Professor Zhang Li's words should arouse the attention of the shoe and clothing industry. At present, the footwear industry is facing a severe test of industrial transformation and upgrading, so it is probably an effective way to find the core of the development of footwear industry. The industrial upgrading of the beast shoe industry Co., Ltd. is full of imagination.

It is understood that the company has been adhering to the development concept of "brand development and enterprise development", and is committed to creating industry leading brands. Mr. Xu Jianen, chairman of the board of directors, put forward the concept of "honesty and trustworthiness, starting from me, respectfully and leniency, and avoiding fraud"; the 24 character management concept of "four ends and 100 lines, and taking people by faith" has become the classic of the industry, and even has become the model of "Zhejiang businessmen" spirit in theoretical circles. Mr. Ye Chuangxin further stated that the beast brand has been actively advocating low-carbon, environment-friendly and healthy lifestyle, and is committed to improving the comfort and health of feet, and is committed to building the main R & D brand and promoting brand for foot health functional shoes.

The development of China's footwear industry is healthy and fast. At present, it has focused on core R & D and industrial design. Famous brands such as Nike, Adidas and so on do not win by quantity, but because of their research on the details of the inherent crowd, for example, what kind of shoes can effectively protect feet and comfort. Our Chinese enterprises have also begun to make efforts in this field. For example, those top sports brands in China have begun to try this way, and have achieved very good results. For example, our animal shoe industry has been adhering to the concept of comfort and health. We are now upgrading this concept to the core value of an enterprise.

All transformation and upgrading from the interests of consumers will eventually be recognized and endorsed by consumers. The upgrading of Ye Chuangxin and his animal shoe industry team may add new vitality to the overall efforts of the footwear industry.