Taobao released the rights protection data in December 21st, and from January to November this year, it handled 62 million pieces of infringing merchandise information. At present, TaoBao Hundreds of buyers have been recruited across the country to catch "worms" together.

It is reported that, in the infringement information handled by Taobao, accept the goods accepted by the complaint. information The processing capacity is more than 820 pieces. strike There are more than 53 million processing methods in mysterious purchase and appraisal, and more than 57.3 members are punished.

In combating intellectual property infringement and counterfeit and inferior commodities, Taobao also introduced some "unconventional" measures. At present, Taobao has recruited hundreds of volunteer buyers from all over the country to take part in the "worm" action. These volunteers must pass the strict integrity assessment of quality control departments before they can become professional mystery buyers, mainly a group of buyers who are reputable, have online shopping experience and are honest and reliable.

At present, Taobao has cooperated with 10 domestic and third party inspection organizations. "The third party appraisal institutions will issue relevant appraisal reports after identification. If there are any problems with the products, Taobao will decide the intensity of the punishment according to the appraisal results." Taobao official said.

In December, Taobao signed a memorandum of understanding on cooperation with Coach on intellectual property protection. This is the first time that Coach has worked with China's e-commerce platform to solve the problem of selling counterfeit goods and jointly promote the healthy development of the online shopping industry to protect consumers' interests. According to the memorandum of cooperation, both sides agreed to implement stringent measures to monitor and delete counterfeit goods on the shelves to prevent the re emergence of counterfeit goods.

Ni Liang, senior director of Taobao information security department, said Taobao has set up a set of rights protection system from the discovery, collection, verification, deletion and punishment of infringing commodity information. The upgrading and improvement of the rights protection system will provide sustained impetus for the platform's rights protection work, and promote the improvement of the intellectual property rights environment represented by Taobao and even the whole economic field.