Looking at the present, Chinese system footwear industry Low cost advantage is being seriously affected by the market. profit Eroding, this undoubtedly means that the pace of the end of China's shoe enterprises on the brink of "low cost era" is approaching. In particular, the series of problems presented in the shoe business at present are objectively indicating that there is still a big lag in the construction of the shoe industry in the business mode construction. Of course, business model construction is gradually expanding by its rising raw material market, rising manpower cost, marketing mode and business managers. In this regard, how to keep pace with the times of business mode innovation is particularly important, it has been gradually upgraded to the pioneer of enterprise strategy. After all, "the business model is the world." Enterprises want to get High volume The return of market profits is the best way to innovate business models.

Business model construction is simple, but if it is to be built in an all-round way or to stand out in the market, it is not an easy task. If I can do it, she can do it. Everyone can do it. At this point, the sale of shoes can only be brutal price war. And after this fierce price war, the overall profit range of shoes enterprises will be very narrow. This will indirectly reflect some deficiencies in the business model construction of shoe manufacturers. So for the current business model of shoe enterprises,

Nowadays, with the vigorous development of the Internet, many consumer groups have chosen online shopping on the basis of the convenience of the Internet. At the same time, many traditional shoe companies are glad to see this prospect. They have joined the army of Internet sales to better conform to the trend of Internet fashion sales and consumption. However, when we talk about the traditional shoe selling mode, we will immediately think of how to optimize the product experience of consumers in the supply of shoes. This is often the most important link in the construction of business models. In this regard, many European and American countries have also launched a new model of "no reason to replace goods". Obviously, the implementation of this model has aroused many heated discussions among many domestic businesses. According to the current domestic shoe market in China, there are obviously few businesses that can do so. But its development prospects are still attracting the attention of the industry.

In the absence of innovation in business mode, if enterprises fail to find a business model suitable for their own development, they will indirectly lead to frequent changes in their business strategies because of the changes in the market mentioned above. In the long run, they will inevitably affect the development and profitability of the entire enterprise. For example, for the current sales channels, franchised stores, flagship stores, footwear supermarkets, retail terminal stores, chain shoes city and other channels are all brilliant. Among them, the chain shoes city has played a role in the sales of enterprises. Effect The most obvious.

In the current market, marketing experts give chain shoes city a very clear market profit or not planning boundaries, that is, the building of business models and innovation.

With the fierce competition and homogenization in the market, the voice of enterprise innovation is increasing. However, in the perspective of various industries, people are more accustomed to "learn from the same industry" and ignore other industries outside the industry, leading to the deep mire of homogenization. It is true that enterprises, especially small and medium-sized enterprises, have to differentiate marketing, so they must clarify their position in the industry, and expand their perspectives to get rid of the industry and get rid of the homogenization competition.