The textile industry in Italy is very developed. The average wage of the workers is around 1200 euros, which is 5 times that of our workers. The same product, Italy The price of the product has been several times higher than that of China's products, but it is still popular among European consumers and consumers all over the world. This shows Europe. Purchaser Don't hesitate to pay for fashion.

When the transfer of low price orders from China has become a reality, it is China's textile and garment enterprises participating in Europe. market The key to the new round of competition. In this sense, the spring exhibition of Paris international clothing and apparel Procurement Exhibition, which will be held in from February 13 to 16, 2012 at Le Bourget Exhibition Center in Paris, France, is a fashion promise that Chinese textile and garment enterprises can not miss.

According to the responsible person of the textile industry branch of the China International Trade Promotion Committee of the exhibition organizers, the significance of the Paris international clothing and apparel Procurement Exhibition is to make use of the influence of TEXWORLD to become an important promoter and participant of the fashion exhibition. At the same time, it creates a rapid upgrading space for Chinese designers and shortens the process of China's clothing brand going international.

Zhang Yankai, vice president of China Textile Industry Federation, has made a more detailed interpretation of the importance of improving the fashion of Chinese textiles and garments. He believes that fashion designers are the leaders of fashion trends and the key to enhancing the popularity of Chinese brands. Nowadays, the international market, including China, is paying more and more attention to the designers' strength in the production of textile and clothing brands all over the world. In the past, the power of a designer was mainly divided into two parts: the brand designer was part of it, and the process designer in production was another part, which was suitable for foreign businessmen to carry out the design style of clothes and allow Chinese enterprises to process and produce. But with the continuous improvement of China's clothing design level, trade associations hope that Chinese enterprises can provide European designers with their own designs for their selection. This way can promote the growth of Chinese designers and increase the added value of Chinese export garments.

At the end of March, at the end of March, the exhibition of Frankfurt's president of the French company, Mai Shang Peng, said that Beijing is a potential market for fashion clothing consumption. Participating in the Paris exhibition is the best platform for Chinese enterprises to enter the European market. He believes that participating in fashion shows is an opportunity for China to show its competitiveness to the European market and an excellent way for buyers to understand the business.

Mai Shang Peng also said that many Chinese enterprises are willing to spend a lot of money on equipment, but they do not want to spend money on improving their fashion and design capabilities. To understand European fashion, we must have experience of living in Europe. To truly grasp the trend of European fashion, Chinese enterprises must take part in exhibitions held in Europe to better understand the customs of the market and Europeans. There are many design resources in Europe, there are many R & D design institutes and design talents. Chinese enterprises participating in the Paris exhibition will not only get direct business opportunities such as orders, but also get rich fashion design resources, which will become the most important force for Chinese garment enterprises to compete next.

Some Chinese enterprises already have a deep understanding of this. As an old exhibitor of Paris exhibition, Zhu Yuemeng, deputy general manager of Shandong Kangping Group Co., Ltd., said that the factory can not be confined to playing the role of processing only, but also to improve the ability of product design and market development. In order to enhance the fashion of the company's products, Kangping has regularly sent employees to various fashion exhibitions in Europe and the United States to participate in various international textile exhibitions many years ago, to understand the latest information in the global industry, find ways to channel cooperation, and grasp the trend of the new season. Zhu Yuemeng believes that the cost of attending the international exhibition is worth the money. Kangping Nash has captured fashion information by sending people to international exhibitions, laying a solid foundation for Kangping Na to adjust its product structure and successful transformation.