The most amazing legend in the last century is the rise of Luxuries: from small family businesses to billions of dollars of international giants. In this process, some family surnames, such as Armani, Chanel, Dior, Lauren, Givenchy and so on, no longer represent individuals alone, but become well-known brands.

Today, Giorgio Armani is 77 years old, and Ralph Lauren is 71 years old - the luxury family is facing new challenges. In the new generation, who is entitled to take over from the surnames? fashion Imperial throne?

"Inside story" keeps the golden signboard.

The British media recently wrote that with the luxury brands trying to harmonize their handmade traditions with the listing financing and quarterly reports, the family's inheritance has become the best bridge between historical heritage and modernization.

Well, this "financial time newspaper" is rather awkward. It uses popular words: when Armani's head is still called XX Armani, the head of Ferragamo is also called XX Ferragamo, consumers and holders of these brands. Investors? It will be more practical and more confident. Keeping the "inside story" makes the brand of these luxury brands brighter.

Let the surname become the founder of the brand has died of old age, their offspring, nephew, Sun Beizheng entered the family business. The interesting thing about the new generation of heirs is that in the tide of industrialization, countless big families are split into small families, and the family ties of luxuries are not weakening, but becoming more and more important. Even those children who once said they had no intention of following their parents' footsteps had gradually taken over. Regardless of their relationship or marital status, most members of family businesses are borrowing. brand Name is the sign of self - this is their shortcut to success.

These new names may not have been heard by the public before. Perhaps they will not take a step forward from the depth of T, but in the coming years, they will not only affect the appearance of goods entering stores, but also more likely to create the fashion of this century and even the next century, as their fathers created the fashion of the last century.

The future of fashion empire, look at them.

Roberta Armani age: 41 Title: GiorgioArmani brand VIP customer relations director Roberta is Armani's niece. She has worked in her uncle's company for 20 years, until about 5 years ago. Since then, she has been playing an increasingly prominent role in Armani, whether in the front row of every fashion show or in the name of uncle.

LadyGaga's glittering diamond modeling in Grammy, Tom Curise and Katie Holmes's wedding in 2006 are all her public relations works.

Compared with her uncle, Roberta is more casual and outgoing, and has become a new image of Armani - less melancholy and more dazzling. Moreover, it continues to bear the iron and steel links with the Hollywood celebrities. Now almost any A rmani fashion show can see her and ah Tang Sao's figure.

David Lauren age: 40 Title: PoloRalphLauren, senior vice president of advertising, marketing and corporate communications, David is the second in the family. Ralph Lauren is the most famous of his three children. He did not plan to engage in family business until 2000, when he joined the Polo group's online business.

He successfully planned the "touchscreen window" project of RalphLauren British shop during the Wimbledon tennis tournament in 2007, and the "4D grand ceremony" to celebrate the 10th anniversary online business of Polo. He used 3D technology to film the shops in London and New York, and with the spray of charming fragrance as 4D, the whole scene was magnificent, attracting a large number of customers and media, resulting in a large area of traffic failure on Ma dison Avenue and Bond street.

David 4D had never been optimistic before he became famous in the first World War. He didn't know the design and was not interested in T. However, such a fashion insulator seems to lead the RalphLauren to a new stage because of its high technology.

James Ferragamo age: 40 Title: Ms. SalvatoreFerragamo, director of leather business, James is one of the twin sons of chairman of Ferr agamo group. His grandfather Sabato founded the Hollywood actress's beloved brand in the 20s of last century.

Since joining the family business in 1998, James is currently the only third generation family member to participate in the company's design business. With his help, the classic flat shoes favored by legendary celebrities such as Audrey Hepburn and Greta Gabo have been launched again. They have been greatly sought after and strengthened the friendship between the brand and the Hollywood.

In the eyes of the world, James is perfect: from an early age to an English education, he graduated from the famous Stern Business School of New York University with handsome appearance. Even fashion magazines are much more popular with him. The perfect image in front of the camera has become a part of his role.

Today, Ferragamo group has been listed, as a successor James is burning clothes and horses.

Delfina Arnaud age: 36 Title: Deputy General Manager of Dior fashion, EmilioPucci and Loewe board member Delphine is Bernard Arnaud, the largest shareholder of LVMH group, "the most reliable" eldest daughter. Before joining his father's company in 2000, Delphine worked as a consultant for McKinsey for two years. Although compared to her younger brother Antoine and Delphine, she was relegated to the second place in the exposure rate, but her real power was even greater.

LVHM's brand is numerous, and in making decisions about which brand the designer should belong to, she can make Stewart Wei worth go to Loewe or Peter Dundas to EmilioPucci, or even remove Gary Peter Dundas's designer title. Billions of dollars of business and a large number of jobs depend on her fingers.