A survey has shown that over 90% of women in China do not know how to choose.

1. Industry trends

There is a famous saying: "people without me, people have me new, new people are cheap, I am cheap, I turn", that is, competition differentiation and continuous pformation.

Market competition will continue to develop, and it is also the development of product competition. There are many reasons that affect product sales. In different stages, the proportion of different attributes occupies a different proportion. For example, ten years ago, the influence of the brand was not big, and the product was better or worse, but the reputation of the brand after ten years was more important.

When the supply exceeds demand, the shopping guide is not important, but now the brand is more and the supply exceeds demand, the shopping guide is becoming more and more important.

But competition is often changed from inactivity to activity, because it is easy to imitate activities (such as products) that can not be moved, and it is difficult to imitate activities (such as shopping guide). Nowadays, the development of the industry has become the focus of training.

2, shop trends

We often see the evolution of competition in a region, starting from the competition of previous underwear stores, to make brand names, update store images and promote sales activities, to open stores and shops.

A regional competition from strive for differentiation to gradual homogenization, you have me, you have bigger area, bigger brand, smaller brand difference, product homogeneity, image difference, promotion is often done.

Sometimes it can be seen that a brand of a street opened 3 branches, the same as the goods, the area was almost the same, and the sales volume of some shops was quite different.

Shop management level is a major factor, shopping guide sales ability has also become the focus of attention.

When the product differentiation becomes more and more small, the role of shopping guide begins to be taken seriously. Everyone starts to train professional guides, and a large number of training works of enterprises and agents start. In order to compete, shop owners ask for guided shopping and continue to learn and constantly improve their professional level.

3, customer trends

The development of society is to satisfy people's growing material and cultural needs, and there is demand to promote development.

Many foreign brands will suffer from acclimatization in China, but their products are good but not easy to sell.

Beijing's admiration and Shenzhen's Manifen's performance in the market is better than many foreign brands. The important reason is to understand the consumption characteristics and consumer needs of domestic consumers, and the products designed are more suitable for Chinese consumers.

Meeting the needs of customers is also the direction of marketing research. At present, there are differentiated competition modes and facilitation.

4, the trend of shopping guide itself

Shopping guides are individuals and individuals are equally competitive. Especially in a shop, there will be more than one shopping guide. There is a big gap between professional and non professional sales performance, strong income will be higher, more opportunities will be promoted, poor sales performance will be low, and it may also be eliminated.

If a new branch is opened, who is better at the job of internal competition, who is better, whose sales ability is stronger, and the possibility of obtaining a manager's job will be greater. Therefore, no matter from sales revenue or promotion, it is closely related to the professional degree of the shopping guide, and the boss is willing to give more opportunities for loyal and capable shopping guide, which will help the shopping guide to improve their professional level to meet the requirements of competition.