US Apparel Department Store J.C.&Nbsp; Penney Announces Full Price Cuts
J.C. Penney, a well-known clothing department store in the United States, announced plans for a total price reduction of at least 40% since February 1st. The spokesman said the action was not a short-term store.
commodity
Promotion, but a permanent strategy, is designed to enable consumers to buy bargains without having to wait for a discount.
It is reported that J.C. Penney is an alternative marketing to break the rules of the market game. Behind the scenes is the incumbent CEO Ron Johnson, Johnson has been the top executive of Apple Computer retail, and how to create consumers' expectations for the price of commodities. The strategy of Johnson is that all kinds of goods in the store will be sold at least 40 percent off according to the previous 1 years' sales price.
Consumer
Special items are bought every day, plus 1 months worth of merchandise, such as jewelry, clothing and Valentine's Day gifts in February, and Christmas decorations in November.
The release of the news helped J.C.Penney share price rise immediately.
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There are 7 stores in the United States and 2000 people are laid off.
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