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Luxury Brands Aim At Children'S Wear Market &Nbsp; Brand New War Opens.

2012/2/3 16:04:00 24

international

Luxury brand

Children's wear will no longer be a patent for Tom Curise's youngest daughter.

With the improvement of living standards in China, more and more Chinese children are enjoying this love.

According to a survey on children's Luxuries released by luxury goods research firm, 60% of Chinese consumers now claim to spend more than 3000 yuan a month to buy children's luxury goods.

Unlike adults' clothing, the biggest difference in children's clothing is the object of consumption, that is, the purchaser is an adult while the consumer is a child.

So in all

Children's wear

In the brand, Burberry Children, Gucci Kid, Baby Dior, and Armani Junior have a high degree of recognition in the domestic luxury children's wear market.

Because when choosing brands, Chinese consumers tend to buy the same brand when buying goods for themselves.

The top ten brands of luxury recognition were easier to be recognized when launching their own children's fashion accessory lines.

At the same time, these luxury brands already have enough.

Exclusive shop

And a stable consumer market is easier to promote when products are online.

The global luxury market for children has reached US $10 billion and is growing at an annual rate of 10%.

This figure may be even higher in China, because Chinese consumers buy luxuries for their children.

Opportunity

More than any other country in the world.

In addition to birthday, in China, people celebrate "100 days" for children, Spring Festival and children's day. Gifts are traditional.

In addition, some wealthy consumers tend to celebrate western festivals such as Christmas, Easter and newborn baptism, so people have more opportunities to dote on little emperors and little princesses.

As is known to all, the one-child policy has also profoundly affected the way of emotional expression between Chinese parents and children, which is quite different from that in the West.

Compared with Western parents, Chinese parents are more convinced that gift giving can create a special relationship between their children and their children - which explains why Chinese parents are not ashamed to buy gifts for their children.

Despite this trend, Chinese parents refused to admit that they were showing off their wealth in this way.

Therefore, luxury companies need to take this factor into consideration when designing children's clothing in the Chinese market: parents want to make their children look unique rather than making their children flaunt by buying luxury children's clothing.

In contrast, strategies for adults will be different. Adult purchases of luxury goods are more important to reflect their tastes and personalities that can be displayed in society.

At present, Chinese parents are more willing to choose clothes and toys.

Shopping mall is the best place to shop, and boutiques on the street are becoming more and more popular.

And the way of store display will also affect the consumption amount of customers. Wide space and many choices will enable customers to take more things away.

When asked about the services expected to buy children's luxury goods, mainland China's respondents were more than Hongkong's respondents.

expected value

Higher.