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A Good Start: Transformation Of Garment Enterprises To Break The Crisis

2012/3/2 16:25:00 14

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Facing the multiple pressures of RMB appreciation, labor costs rising and international market shrinking, Dalian garment enterprises are strengthening brand building and widening market channels, trying hard to find opportunities in industrial upgrading.

At present, Dayang group is planning to open 100th stores in the United States. Since 2009, Dayang has launched the "creation" brand tailored service, pforming from mass production to high-end customization, making Yang Yang in the United States.

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Sales of self owned brands doubled in the first quarter of this year, and business output increased by 15% over the same period last year.

Hu Dongmei, deputy general manager of Dayang group, said: "three to five years later, the goal of the US market is to reach ten to one hundred and fifty thousand pieces. The added value of a customized product is five to six times larger than that of bulk production."

Dayang group seized market by product upgrading, and sang Fu Lan expanded the market through diversification strategy.

At present, Sang Fulan is planning a large-scale tour of eleven cities throughout the country. Apart from its own brand, the company also introduced many world-class underwear brands from France and Japan this year, with Sang Fulan's 600 stores in the country as the basis to diversify.

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In January, sales revenue increased by nearly 20% over the same period last year.

Zou Jili, chairman of Dalian sang Fu Lan Industrial Company, said: "we must continue to introduce foreign brands and continue to cooperate with foreign R & D companies with research and development content to enhance their scientific research capability."

Although some leading enterprises have gone against the trend, at present, the clothing industry in our city still faces greater market pressure.

To this end, our city has introduced a series of policies to encourage garment enterprises to carry out technological innovation and market expansion, and will participate in 4 international exhibitions such as France fashion week in Paris.

Tian Ping, President of the city clothing association, said: "in the booth fee, we will give more than 50% subsidies to the enterprises that go to the exhibition, so that we can further expand the overseas market of Dalian garments."

Relying on new market development, this year's clothing industry will strive to achieve output value of 23 billion yuan, an increase of 15% over the same period last year.

Innovation and change can pform danger into opportunity.

Practice has proved that every market crisis will bring industry.

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Shuffle, who can predict the situation, innovate and change, who can turn crisis into opportunity and stand out in the competition.

At present, the international garment industry is in a depressed market, and the two enterprises, such as Dayang and Sang Fulan, have developed new paths in the industrial crisis through industrial upgrading and diversification.

The clothing industry in our city has a deep foundation, but many enterprises have been subject to OEM processing and can only earn low value-added processing fees. The practices of these two enterprises provide a good example for the pformation and development of the garment industry in the city.