31St Degree Open "Full Screen" Marketing
A few days ago, LETV announced an exclusive strategic alliance with the 360 degree sub brand "Shang", and the brand will invest 100 million yuan to LETV in the next 4 years to spread the brand and develop the brand.
Business affairs
Market.
The announcement said that due to the launch of the middle and high-end sports brand "Shang" of 31st degree, to effectively compensate for the gap in the high-end market and fashion sports field, the two sides agreed that they would invest $100 million in the next 4 years on the platform of LETV and carry out omni-directional marketing, that is, 360 degrees will invest 100 million yuan, and the advertising will be put on the website of LETV website for a period of 4 years.
Propaganda
Activities, including LETV, client, homemade columns, homemade drama and later development projects and advertising resources.
31st degree "Shang" is located in the middle and high end.
motion
The fashion market is aimed at young fashion people who love sports. According to music, the two sides will jointly invest and shoot online dramas, TV dramas and movies.
With the help of video media in PC, Pad, Phone, TV and other multi terminal diffusion channels, 3100 degrees will achieve "full screen" marketing.
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