The two generation of Han style clothing owners are willing to go to Korea to register.

Yesterday, a Korean clothing brand named "Korean lady" was held in Han to hold a new summer wear conference. The models showed 6 series of more than 200 summer dresses, and the fashionable and exquisite dress made the costumes owners praise them.

Surprisingly, the founder of the Korean clothing brand is the real Wuhan man, Jiangfeng, 35.

As early as five years ago, Jiang Feng had run a women's clothing business independently. Wuhan's "Ba Wei Sha" clothing company was mainly wholesale of women's clothing, and his father-in-law was one of the founders of Han style clothing. "Managing Barry Vee Ssha is equivalent to my internship in starting a business."

After five years of sharpening, Jiang Feng decided to create a new brand of women's clothing, South Korea's "sharp lady", positioning high-end high-end consumer groups, creating fine costumes, and marching to well-known domestic enterprises, and the new company will also register in Shenzhen.

From decision making

Why is it necessary to abandon the relationship with Wuhan from the innovative brand?

Jiang Feng said that the Han style clothing was declining day by day, and with the appearance of "Wuhan production", it would be difficult to reverse the overall market situation by spending more energy.

And now the most popular clothing in Japan and South Korea, Shenzhen is the most powerful clothing city in the country, under the banner of their emergence, in the case of quality assurance, it is easier to open up the market, the brand.

Li Qunbao, Secretary General of Wuhan clothing trade association, said that Han style clothing has lost its past glory. Now it is the pronoun of low-end clothing, and domestic consumers do not buy it. This is also the survival predicament facing the garment enterprises with two characters on top of Wuhan.

However, among the two generation successors of Han style clothing, there are many young and promising people who are highly educated, willing to endure hardships, and accept more advanced business management concepts.

At present, a group of two generation successors have created a new brand by "curve saving the nation" and have gained market recognition. For example, Shenzhen high-end women's clothing "Bo Meijia", general manager Li Xiao is the two generation successor of Han style clothing; Chen Fei, the successor of Wuhan "Rong Rong" dress, has created the two new women's clothing brands of "love DNI" and "Shi Lai Deng", and invited Italy designers to participate in the design.

After yesterday's clothing conference, the three stores of Dayang department store in Wuhan have reached a cooperation intention with Jiangfeng, and will introduce the brand and set up a special counter.