Guotai Junan Textile And Apparel Brand Positioning Tracking Weekly
This week (March 12th -3 16), the market shock declined, the Shanghai Composite Index closed at 2404.74, down 1.42%.
Textile and garment sector
The overall trend is stronger than the market.
According to the performance of individual stocks, the American state dress and the long grain share in the home textile plate made good gains in the textile manufacturing sector, which rose by more than 7%, leading the whole sector.
Home textiles
The industry showed strong performance this week, fuanna, Luo Lai home textiles and Meng Jie home textile rose more than 5%, at the forefront of the plate.
The overall performance of the textile manufacturing sector was weak this week, and our weekly search continued to recommend 2.07%, 3.91% and 5.24% of the search partners, and the rose and home textiles respectively.
Industry view: we believe that the autumn winter clothing ordering in March will play a very significant role in determining the trend of the garment sector in the short term. It is recommended that we continue to pay attention to it and continue to recommend that it has an advantage in valuation, and that it is in the fast growing period, searching for special, Pathfinder and Luo Lai home textiles.
Textile sub industry, we still believe that export recovery can be expected, we should pay attention to the most beneficial benefit of the largest varieties of Weixing shares and Xun Xing shares.
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Grass root data
"In this week, we studied the sales of women's clothing in Beijing's ten billion yuan shopping mall in Beijing in December 2011.
In terms of brand ranking, ONLY, VERO MODA and baozi occupy the top three in December sales respectively.
In addition, from the market share of brand classification, high-end women's clothing market competition pattern is more dispersed, and low end women's clothing concentration is slightly higher.
"Brand tracking topic", we studied the three fashion week, autumn and winter, which just ended in 2012. From the popular color, wine red, mole ash, future silver and eye purple are the fashionable colors of autumn and winter this year. In style, sheep leg sleeves, double skirt pendulum, decorative leather, Asian style and super large code knitting are all very popular, while fabric trend is focused on soft tweed, light cotton fabric, denim and tussah.
Besides, we introduced the fashion trend of fashion week in New York, London and Milan.
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