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Fan Guest Modern Network Challenges Traditional Sales Is 28 Times That!

2012/3/23 8:42:00 26

Traditional Sales Of Van Customer'S Products

On March 22nd, fan said that over the past four years, more than 100 million garments have been sold.

Over 70 million in 2011, and over 30 million in 2010.

Fan said that its sales volume in 2011 was 28 times that of the traditional clothing Brand Company.


It is understood that VT, a star product, sells about 10 million pieces in 2011, equivalent to the total number of clothing sold by 4 traditional Brand Company.


The person in charge of the company said that the company has been expanded from dozens of people to ten thousand people in the past four years, extending from a single product line to nearly 90 thousand SKU, and the number of suppliers has increased from nearly four hundred to nearly four hundred.


According to the statistics of National Bureau of statistics, in 2011, China's clothing industry achieved 43 billion 600 million pieces last year, and the enterprises above Designated Size completed 25 billion 420 million garment production.

There are about 10 garment enterprises in China, of which about 1 are enterprises above Designated Size (annual sales volume is more than 20 million yuan).

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