Jeremy Lin is the most popular new star in NBA at the recent stage. Time magazine Cover story. With Jeremy Lin's popularity soaring, its commercial value is also highlighted. There have been reports in the near future. Forest whirlwind "It will create a business opportunity of up to US $150 million.

In the near future, not only are some big manufacturers, such as some small businesses on Taobao, have moved to get a share. At the same time, reporters in yesterday's interview did not see in the downtown shopping malls of Suzhou, there were "Jeremy 17" jerseys, or some other products with "Lam crazy" elements.

Shop: "Lin Lai" T-shirt sells 660 pieces a week.

Ever since Jeremy Lin became famous, New York Nicks The No. 17 Jersey and linlai T-shirt have become the main products of Taobao's many sporting goods merchants. The Taobao store, located in Guangzhou, sold 478 Jersey shirts at a price of 110 yuan during the 21 months of February 11th -2. The owner of the store told reporters that Jeremy Lin is very popular now, so he has prepared a lot of goods recently. "But according to the present situation, there will be replenishment next week."

A seller from Weifang, Shandong, told reporters that in order to seize business opportunities, they recently went to the local clothing factory to print a batch of "Lin Lai" T-shirts. And reporters from this price of 56 yuan T-shirt transaction records found that in February 15th -2 21, this week, a total of 660 transactions.

Now, as long as we search Jeremy Lin on Taobao, there will be a lot of products appearing before us. Reporters found that in addition to jerseys, T-Shirts, other products with Jeremy Lin elements, such as apple mobile phone protective shell, key chain, wallet, hand cut paper, posters and so on.

Shopping malls: after April, we will welcome "Lin Lai crazy".

For the "forest whirlwind", compared with the fast action of the online store, the entity store is very "determined". Reporters yesterday visited a large number of shopping malls in the front of the city of Sucheng, and found that the whirlwind that Jeremy Lin raised did not seem to have been blown here.

Before a Nike sports brand counters specializing in the sale of NBA's genuine Jersey, reporters did not find Jeremy Lin's No. 17 Jersey, and even the other NBA stars' genuine jerseys were not sold. The shopkeeper of the counter told reporters that the goods of their counters were all allocated uniformly by the company. The same is true of the NBA team's genuine jerseys. Because the weather is not warm yet, they will not sell such anti season products such as jerseys.

When asked when the sale of shirts would be available, the shop assistant told reporters that it would not be until April. In general, according to the popularity of NBA stars, the company will arrange which players to sell the jerseys for sale. Now that Jeremy Lin is so angry, it is estimated that there will be.