Wenzhou Shoe Enterprises Aim At High-End Custom Market
Recently, online about "34 thousand and 600 yuan,
Wenzhou
A pair of crocodile leather shoes have attracted widespread attention, and many people have speculated whether these shoes come from the international first-line brand.
As a matter of fact, there are more and more Wenzhou people who don't like big names and custom-made ones. Many Wenzhou shoe companies are looking at the high-end custom market.
"NILIDA" Italy handmade shoe store is located in the South Gate commercial street. Its interior decoration is a simple Italian style. Besides a variety of men's shoes, it also displays a complete set of customized equipment, as well as horse hide, ostrich skin, crocodile skin and so on.
Raw material
。
According to general manager Gu Jianze, the price of the brand handmade shoes ranges from 2000 yuan to tens of thousands of yuan.
The key technology lies in the data acquisition of foot shape and the production of shoe last.
Some people have different sizes of feet, or different feet, which do not match perfectly with the shoes produced by the assembly line, and the fit rate of customized shoes is over 90%.
After the initial completion of the customized shoes, the customers have been repeatedly tried and adjusted to send them back to the manufacturer, which not only changed the situation that consumers could only choose shoes in the past, but also made consumers experience the joy of participating in product design.
It is understood that "NILIDA" sold the most expensive pair of shoes up to 50 thousand yuan.
The guest chose the top hip of Italy, and waited for months to find the leather.
"This is changing with the people of Wenzhou.
consumption
Ideas are related. "
Gu Jianze said that some people pursue brand comfort, personalization and raw material quality besides choosing brands.
In recent years, AOKANG shoes, wedding birds, French pie, Jordan and other Wenzhou shoes and clothing brands have entered the field of advanced customization.
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