Fan outdoor? Not as outdoors.

Dreams are worthy of respect and persistence makes people moved, which is reminiscent of. Italy The shoe lineage.

Italy GARMONT 143 years and five generations of people strive for the perfection of a shoe product. "Through several generations of accumulation, GARMONT has formed a unique concept of shoemaking. That is -- outdoor shoes are a functional product. If the outdoor shoes are not functional, they will lose the meaning of their existence. With its professional and functional outdoor brand, KAILAS has repeatedly stressed the word "professional", "we have always been" professional "outdoor two. Different types of outdoor sports require different equipment. We stick to our own path. "

It is easy for us to change when the time is right. Professional outdoor always talk to oneself, do not want to jump out of their circle. Outdoors However, the opportunity to take advantage of it has become increasingly marginal.

What is "Outdoors"? Luo Yongtai, a professor at Tianjin University of Finance Economics, who first proposed the concept, explained, "if outdoor sports stay on simple mountaineering and skiing, its industry will also revolve around some special consumer groups. There are corresponding reasons for the expansion of the product line. The foundation of product line is related to people's consumption, such as mountaineering related products, outdoor sports are not simply outdoor tourism, its products should be many.

Outdoors is good for everyone. Now, 85% of the products of the Pathfinder are oriented to everyday outdoor experience, and only 15% of professional products. Sheng Faqiang, chairman of the company, believes that the outdoor market is bigger. "Let the outdoor market become more prosperous and bring people a positive way of life. Let the public accept the outdoors outdoor concept. Outdoors is not just mountaineering, climbing, backpack and tents", CAMP Chongqing general robob said. "The unique functional performance is weakened and the comfort performance is enhanced. This is a clear trend."

The advantage of outdoor brand turning to the outdoors is obvious. First, the low input can overcome the drawbacks of professional outdoor products, such as strict technical requirements, long development cycle and high cost; two, the low threshold, the embarrassment of the agency's international brand can not be exempted from qualification and the fact that it avoids the confrontation with the international brand when running the main brand; three, the attitude is relatively high, the outdoor products enter the leisure market, and the starting point is higher than the ordinary leisure products. In China, there is an unwritten 832 law. When a benchmarking enterprise launches a product, if the product can be followed up by the manufacturer to achieve 8 of the former price and the price is 1/3, then the market scale of the subsequent product will reach 2 times that of the former.

So it is not difficult to understand that under the banner of the outdoors, camels are getting more and more businesses, and their business is getting better and better. They are not only deep into the three or four tier cities, but also the local famous brand products, and even become the makers of the standard of mountaineering shoes in outdoor industries. Camels and St. flare brands last year pushed forward to the top ten of outdoor sports shoes in the world, and camel brands were the top ones.

Outdoor media man Li Changfa thinks that Pan - outdoor is a kind of idea from the top to bottom. By the manufacturer, the idea is passed to the consumer by propaganda. His eyes are not only on the outdoors, but this is the reason why the pan outdoor is bigger and bigger.