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Gigantic Women Wear Shanxi'S Clothing With Healthy Fashion And Famous Women'S Clothing Brand

2012/4/18 9:12:00 45

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Shanxi Clothing Fashion Women'S Wear Women'S Wear Brand Shanxi Women'S Clothing General Agent.

From 16 years old.

服裝行業(yè)，06年進(jìn)入山西太原市做了杭州女裝“千百惠”品牌山西區(qū)域的總代理，憑借著為他人著想的經(jīng)營理念，不斷地開拓山西服裝裝市場，面對服裝經(jīng)營過程中的波折他總是一笑而過，面對加盟商他總是積極扶持和引導(dǎo)，這就是時尚晶晶服飾貿(mào)易有限公司的巨總，一個視服裝經(jīng)營為一生事業(yè)的山西女裝總代理。

Jingjing fashion giant accepts the interview of the world clothing shoe and hat net reporter.

First see the giant

Yesterday, Ben Wang had the honor to interview Jingjing.

fashion

In the face of reporters and video cameras, the total "passion" of everyone in the fashion trade Limited has brought us closer to the distance between us.

In the exchange with the giant, we know that the giant has stepped into the clothing industry since the age of 16. In those years, there was a reason why the clothing industry did not know the outsiders: because of family poverty, as a son of a man, he could not bear to see his parents working too hard for their growth and development, and when his cousin was also doing the clothing business, he chose the clothing industry as his place to settle down after his absence from school, and worked for 20 years.

Before 2006, the giant had been doing the wholesale and retail business of Shanxi clothing in Houma, Linfen. It did not begin to enter Shanxi Taiyuan city until 06 years ago, and became the general agent of the Hangzhou dress "Qian Baihui" brand Shanxi area.

Through many years of brand screening, reorganization and development, now the company's main agents have two brands: Jiangnan art silk and Qian Baihui, of which Qian Baihui is a well-known women's clothing brand, and has become one of the ten famous brands of women's clothing in China.

"The choice of Qian Baihui was due to coincidence and chance. Qian Baihui's former director of operations and gigantic general have been friends for a long time. They also have a consistent view of the development of the clothing industry. Based on this, Qian Baihui headquarters found a general agent who has been developing the garment area for many years in Shanxi's regional clothing market.

At that time, Qian Baihui's development in Shanxi market was not very good. When Qian Baihui headquarters in Hangzhou removed the agency power of the original agent, the giant took the well-known brand.

In 2012, the company will focus on the integration of the company's brand advantages, based on the healthy operation concept of our company's team, and create our own brand of the terminal dealers.

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Enlarge Shanxi

Jiangnan arts and crafts will be fully developed this summer.

Shanxi clothing

market

We plan to cover over 80% of all stores in Shanxi in the next three years, and we are very confident about this. Because, through the brand promotion and sales of goods in the past two years, we have brought a lot of business profits to the vast number of dealers. Now, Jiangnan art and silk brand women's wear is more and more favored by franchisees.

To increase the store to 80% is not to say that we can join our brand as long as there is a store. Now our business idea is: we want to build a quality terminal store. We demand the overall quality of the storefront rather than the quantity. The most important thing is to let the franchisee's storefront survive, so that the terminal franchisee can make money.

Seeking money for franchisees

Some people ask what policies do you have to join your brand. As an agent and women's wear brand for many years, the sentiment is that the policy is only temporary, and the preferential policies that others give you can also be given to you. Others can't give you the same, we can give you the same, our fundamental is to make good products to make money for everyone.

We have special personnel to help you choose the location, help you design the store image, decorate the cost company will undertake part of it, after selecting the address, there are professional personnel to help you to investigate whether you can earn money, how about the flow of people? How much is the cost per day? How much can we sell? We will make a tailored budget for the franchisees, and let them feel the choice of Jingjing Fashion Trading Co., Ltd.

We have various professional departments, and the market supervision will visit the franchisees on an irregular basis, helping the franchisee solve problems in time, making the franchisee make money, and ultimately achieve a win-win situation.

Only when the terminal dealer makes money, the ultimate goal of our provincial agent will be realized, and the dealer is stable, so that the agent's brand business can be done well.

"Brand is not born, but needs to be run."

Solve problems, sell stocks for franchisees

Inventory, in the face of inventory, we did not sit idly by, but actively thought about how to deal with it. We launched a network management system, and we could understand the sales situation of franchisees every day, and what styles could not be digested. We will take the initiative to help the franchisee digest the bad clothing styles. We have our own direct stores. At the same time, we have increased the digestibility and scope of our products based on the sales partners of our franchisees. We can exchange their stocks with other franchisees, because some styles of clothing will show different sales differences according to the different regions. For example, the white clothing is not very good in sales in Datong, so we can pfer it to Jinnan or other areas, so that we can digest some of our franchisees' inventory. Nowadays, the most sensitive and troublesome word in the clothing industry is that the term "stock" has a profound impact on franchisees.

When it comes to how to recruit better and better customers, Mr Ju said: in this aspect of investment, we still use the simplest way to send businesses into the local market to recruit agents that are most suitable for our brand.

However, this situation will soon improve. The headquarters is looking for spokesmen to create fame with celebrity endorsements, which will further boost the development and sales of terminal distributors.

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Dissatisfied with the status quo to seek breakthroughs

Gigantic is not a man who is full of the status quo. He often visits the famous shopping malls in the country by himself.

Last year, in order to explore the market, the giant went to Beijing, Shanghai, Guangzhou and Shenzhen, and took a lot of information and photos. After returning, they did research and study.

Conclusion: through this interview, we have a deep understanding of the grand total, and his modest and courteous treatment has impressed us deeply.

We believe that the two brands of Jiangnan arts and crafts and Qian Baihui will create their own clothing brand in Shanxi clothing market under his efforts and guidance.