Louis Vuitton 2012 Summer and summer handbags

The price rise of new luxury news in July and August this year has been advanced to April.

Luxury brand

Reporters visited yesterday found that luxury goods such as CHANEL, DIOR and CELINE rose more significantly.

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Although the staff of DIOR explained the reasons for the rise in price as raw materials and sales increase, in the industry view, price rise has become a marketing strategy for luxury brands to promote sales.

"In general, luxury brands focus on collective price increases in July and August, but this year's price rise has come earlier."

Zhou Ting, a luxury goods research expert, said luxury goods were more expensive to ensure their high-end status in the industry and consumers.

This means that luxury brands decide whether to raise prices according to market demand and sales volume.

Moreover, according to the different types of goods, the price increases are relatively high.

As a matter of fact, the marketing of luxury brands also has a definite effect.

According to many luxury brand salesmen, although the price has improved, most commodities are still in short supply.

However, the price increase this year is generally lower than that of last year.

Insiders said that this year there is no shortage of raw materials and other phenomena, the consumption environment is not as good as last year, so this year's growth is not too high.

Moreover, because CHANEL has little change to the package products, consumers will produce aesthetic fatigue. Therefore, the frequency of price increases will decrease. LouisVuitton's annual growth will be relatively stable, basically between 3%-5%. The main reason is that it entered China earlier, and the consumers who used the brand goods were already many.

By contrast, CELINE and other emerging brands are gaining popularity and recognition as consumers become more and more popular.