Recently, Xiangzi old coarse cloth New product launch and investment promotion will be held in Taiyuan, Shanxi. Li Shubin, chairman of Shanxi Xiangzi old coarse cloth Co., Ltd. About 300 people, including dealers, business people and journalists, attended the conference.

As we all know, 2011 is the opening year of the national "12th Five-Year" plan. In such a new development period, the convening of Xiangzi old coarse cloth new product conference not only increased the popularity of Xiangzi old coarse cloth, but also promoted the intangible cultural heritage of Shanxi Province, and also responded positively to the call of Yuan Chunqing, Secretary of the Shanxi provincial Party committee, to "strive to build green Shanxi, gasify Shanxi, purify Shanxi and healthy Shanxi" in the process of transformation and striding development, and strive to build resource-saving and environment-friendly enterprises, contributing to the accelerated transformation and development of Shanxi province.

Xiangzi old coarse cloth press conference and cooperation forum scene

At the scene of the event, the reporter saw that the hand spinning wheel and the girl who stepped on the pedal were weaving not only a pair of beautiful picture volumes, but also a profound cultural atmosphere and the diligence and wisdom of the Chinese nation for thousands of years. As an excellent representative of this, Xiangzi old coarse cloth has been included in the list of intangible cultural heritage in Shanxi, making the old coarse cloth handmade, pure cotton texture, green environmental protection and natural products returning to nature better inherited and continued.

Chairman of Shanxi Xiangzi old coarse cloth Co., Ltd. Li Shu bin 接受中央電視臺《創(chuàng)業(yè)天使》欄目的專訪時他表示：襄子老粗布的核心理念是順應(yīng)轉(zhuǎn)型山西綜改區(qū)跨越大勢，傳承農(nóng)耕文明精華;打造特色產(chǎn)業(yè)品牌，帶動千家萬戶致富;用傳世手工工藝打造全國最大的老粗布生產(chǎn)基地，打造粗布行業(yè)的第一品牌是我們襄子公司的最終目標(biāo);之所以要將老粗布一代代的傳承和延續(xù)下去是因為老粗布具有機織布不可替代的優(yōu)越性;從制作工藝上講，老粗布無污染，綠色環(huán)保是絕對的原生態(tài)產(chǎn)品;從產(chǎn)品性能上講，老粗布透氣性好，富有彈性，柔然舒適，冬暖夏涼，且親膚力強，還具有超強的吸汗作用，尤其適合老人和孩子使用，可謂是孝敬父母、關(guān)愛子女、饋贈親友的佳品。 Therefore, the birth of Xiang Zi's coarse cloth is a combination of the spirit of the times advocating nature and longing for green. {page_break}

As a product without any industrial pollution, the birth of Xiangzi coarse cloth is not only greening Shanxi from slogans, but also its support for Shanxi's environmental protection business is reflected in the actual action. For example, Taihang Mountain's "face changing" project Xiangzi old coarse cloth played a decisive role.

Xiangzi old coarse cloth new product show scene

At the beginning of its founding, Shanxi Xiangzi old coarse cloth Co., Ltd. served as the first environmental protection enterprise in Shanxi for many years. Jin Shan Jin Mei The first line of environmental protection. Mr. Li Shubin, chairman of Xiangzi old coarse cloth, has made it clear that he must resolutely "create the most environmentally-friendly, energy efficient and most original enterprise in Shanxi, never waste energy, never pollute the environment, and make innovations in the textile industry of Shanxi, so that the concept of pure manual and green environmental protection is deeply rooted in the hearts of the people". Li Shubin's words indicate that Xiangzi old coarse cloth should not only carry forward the traditional textile technology, but also advocate people's textile weaving when they advocate the theme of green environmental protection.

Since 2010, the project has been in line with the guideline of Shanxi's transformation and leapfrogging. It has been strongly supported by the local government. In 2011, the Xiangyuan county Party committee and county government invested 200 yuan in 200 million acres of production, R & D and exhibition hall. Because Xiangzi old coarse cloth caters to the market demand of low carbon, environmental protection and simplicity that people are pursuing nowadays, and because Xiangzi old coarse cloth insists on developing and producing the top quality products of coarse cloth from beginning to end, depending on the product quality as the purpose of life, Xiangzi old coarse cloth product is in short supply. In the process of transformation and upgrading, enterprises often encounter bottlenecks in the development of capital, talent, management, new products and brand building. If enterprises want to successfully surmount these bottlenecks, they need not only to break through the innovation of technology, technology and products, but also to achieve breakthroughs through innovation in management, business mode and business philosophy.