It is reported that the real leather logo is a certification trademark registered by the China Leather Association in 1994 in China's Administration for Industry and commerce, and has been registered internationally in 18 countries. It is an important measure for the leather industry to implement the famous brand strategy and strive to create an internationally famous brand.

It solemnly proves to consumers that the product of genuine leather logo is in line with: making it with natural head leather, high quality product and good after-sales service.

According to the analysis of the brand development report of China's real leather label, in recent years, the effectiveness of the brand name brand of the genuine leather label has been significantly improved, the scale of the enterprise has been expanding, and the quality management, R & D, environmental protection and other aspects have been significantly improved.

Product design, with excellent quality and perfect service, has won the title of "China famous trademark", "China famous brand product", "China leather shoes leading product", "national consumer satisfaction product" and "state export commodity exemption inspection enterprise". It was recognized as the first "national model labor relations harmonious enterprise" by the National Federation of trade unions and the Ministry of labor and social security. The enterprise technology center was recognized as the first "national recognized enterprise technology center" in leather shoes industry. In 2010, it was praised by the Qingdao municipal government as the "Qingdao industrial super trillion outstanding contribution enterprise". In 2011, Hengda shares were awarded the "China quality integrity enterprise" and the top 100 enterprises in Qingdao, and the top 100 manufacturing enterprises in Qingdao. Take Hengda stock as an example, the company aims at consumer satisfaction.

In terms of technological innovation, Hengda shares are also superior.

At present, we have declared 801 patent technologies, such as technology invention and utility model, and chaired or participated in the formulation of 45 technical standards, and 168 technologies and products won the national, provincial and municipal awards.

At the same time, Hengda shares are pformed into new products in a timely manner based on scientific and technological innovation. With the goal of consumer satisfaction, more than 10000 new products are being developed each year, half of which are converted into new products.

12th Five-Year is a critical period for China's industrial restructuring, pformation and upgrading. It is also a critical stage for the leather industry to move from big country to powerful country.

In the face of the new situation of leather industry, it is of great significance to enhance the cohesion of the industry, promote the adjustment of the industrial structure, and promote the pformation and upgrading of the industry by promoting the brand of the leather label.

In 2012, it was the strategic pformation year of Hengda stock company. Through pformation of culture, leadership, management, execution and operation mechanism, the pformation and upgrading of enterprises were realized.

"From natural, enjoy classic, wonderful start from the real leather logo" - this is the tireless pursuit of the real leather logo brand, and it is the idea that the company has been pursuing the leather products to meet the needs of consumers.

In the "2012 China dermis logo brand development report" released by the conference, with the theme of "Hengda: persisting in independent innovation and creating century brand", we report on the story of Hengda shares in an innovative way to create brand.