Nowadays, there are more and more kinds of exhibitions. Some cities have become a new industry in the local area, increasing the local GDP.

While we are happy to have more publicity opportunities, we will also sigh that the effect of exhibiting investment is getting worse.

But generally speaking, there are still more advantages than disadvantages.

The impression of the exhibition is the most basic.

The booth is fixed and well designed. If merchants do not walk from here, they will not be able to reach the contact and communication with them. We can see that some enterprises take the booth as the center and go out to send out promotional materials at the entrance of the exhibition hall, main passageways and hotels where the customers stay.

These propagandists will usually be carefully packaged, and they will unify their costumes and speak together to give a deep impression.

And sometimes their hands are equipped with special props to increase their attractiveness to the eye.

Some enterprises will even engage in special activities to create momentum, attract attention and magnify the effect of exhibitors, such as the tea show of tea Fair, the signature of celebrities, the beauty show of Tang costumes, etc. These can play a good role in focusing on the eyes, activating the booths and enhancing the effect of exhibitors.

The following seven aspects are detailed.

1. the exhibition delivers results during the recession: the exhibition continues to attract high-quality audiences and visitors for the first time during the recession.

2. the exhibition delivers a provable return on Investment: exhibition marketing is the way to drive the highest return on investment.

3. the exhibition leads to sales leads: the exhibition is the second way to generate sales leads after the company's own website.

4. the exhibition delivers new business: 77% of the quality audience at a fair represents new customers.

5. the exhibition speeds up the sales process: 66% of the sales and marketing managers say that sales leads from the exhibition require fewer sales calls to achieve sales, because buyers can see sales / technical staff at the exhibition and see products.

6. the exhibition will provide all important brand experience: Purchase Intention - customer expressed interest in product purchase - with one at B2B exhibition.

Visitors to active interaction are usually 34 percentage higher than those who do not know the brand.

7. the relationship between exhibitions: activity marketing is the best way to speed up and deepen the relationship with the target audience.

8. the exhibition attracts buyers and decision-makers: more than 80%

Visitors have influence on the purchase decision of the exhibition. 55%, after the visit, there are purchase plans.