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The seventh China sports equipment design competition of the Jordan cup jointly organized by the association and Jordan sports Limited by Share Ltd opened a new model this year.

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Professionals in related fields have entered the six senior fashion colleges, Academy of Fine Arts, Beijing Institute Of Fashion Technology, Tianjin University of Technology School of art and clothing, Institute of Arts and design, Wuhan Textile University Clothing Institute, and clothing and clothing college respectively, and attended the knowledge lectures on sports equipment design expertise and professional sports design direction preheated by the competition in Tsinghua University.

This activity has been actively responded by teachers and students in Colleges and universities, and inspired them to have a deeper understanding of sports equipment design.

At the Tsinghua University, the students thought that the Jordan cup competition, through their lectures on professional knowledge, enabled them to have a comprehensive understanding of the design not only to be beautiful and fashionable, but also to emphasize the functionality; Beijing Institute Of Fashion Technology students believed that the activity made up for the lack of professional sportswear design course and had more confidence in the competition; after listening to the lecture, students at Tianjin University of Technology also indicated that they had found the direction in the design of sports equipment.

　　記者跟隨喬丹體育股份有限公司的服裝商品中心創(chuàng)意設(shè)計(jì)總監(jiān)設(shè)計(jì)師黃皆明一起走進(jìn)天津工業(yè)大學(xué)的課堂，300余名學(xué)生在看到學(xué)校公開欄里的宣傳之后到場(chǎng)聽課，畢業(yè)于1995年的設(shè)計(jì)師黃皆明從自己所接觸的上世紀(jì)90年代的運(yùn)動(dòng)裝備的發(fā)展史談起，與學(xué)生一起分享了自己從事運(yùn)動(dòng)裝備設(shè)計(jì)師以來(lái)，所接觸到的國(guó)內(nèi)外市場(chǎng)上的運(yùn)動(dòng)裝備品牌的大致情況，其中包括阿迪達(dá)斯(adidas)、彪馬(puma)、耐克、銳步、匡威以及國(guó)內(nèi)體育品牌李寧及喬丹體育的相關(guān)市場(chǎng)定位，黃皆明提到體育運(yùn)動(dòng)裝備的巨大市場(chǎng)前景，他提到兩個(gè)關(guān)鍵時(shí)刻助推了體育品牌在大眾市場(chǎng)的飛速發(fā)展，一是非典過(guò)后，讓中國(guó)的老百姓更加意識(shí)到強(qiáng)身健體的重要性，另一個(gè)更為關(guān)鍵的因素是2008年奧運(yùn)會(huì)在中國(guó)舉辦，這帶動(dòng)了中國(guó)全民運(yùn)動(dòng)風(fēng)潮，同時(shí)催生了中國(guó)運(yùn)動(dòng)品牌的發(fā)展。

"In 2005, the market scale of China's sportswear market was about 25 billion yuan RMB, the market scale increased to 32 billion 800 million yuan in 2006, the growth rate of sports equipment reached 26% in 2009, and the share of sportswear market had exceeded 120 billion yuan in 2011.

Before such a rapid growth of market share, talent is a huge gap, especially the professional education of R & D personnel, design talents and higher education.

He explained that it is also under such circumstances that Jordan sports Limited by Share Ltd chose to take the responsibility of taking the lead sports brand and jointly organized the professional sports equipment design competition with the China Fashion Designers Association. Now it is the seventh year. 152 of the winners have been quickly added to the position of the sports brand designer. At the same time, several excellent winners have stayed in the Jordan sports equipment Limited by Share Ltd as designers. At present, they are the backbone of the company.

After introducing the market layout and general situation of the sports brand, Huang Jieming emphatically introduced the key elements of sportswear design, from the design of functional sportswear to the importance of scientific research and development of professional sportswear, and the influence of thermal humidity, raw material mechanics and materials on sportswear in the process of sportswear design, and reminded students to pay attention to the psychological needs of different sports items and the factors of color discrimination in the host and guest fields and the popularity of sportswear in designing sportswear.

Relaxed class time is only more than 30 minutes, Huang Jieming answered questions to many students, and introduced in detail the function of several samples of professional sportswear.

Ge Xiangzhi, a first-year graduate student in the Fashion College, felt a lot after listening to the lecture. "Before we thought about the design of sportswear, we mostly focused on the combination of surface elements such as shape design, color and popularity. After listening to the lecture, we improved our functional, fabric characteristics and comprehensive consideration of the environmental application of the designed clothing."

Zheng Zhiyong, a student of the second studio, who is interested in the development of sportswear design, is making a research report on the brand of sportswear specifically for the domestic market. He said that the lecture was made up in a timely manner, perfected his research report, and at the same time strengthened his confidence in designing sportswear.

Cao Lei, like many students, plans to take part in this year's Jordan Cup sports equipment design competition. He said that after hearing the class, he basically found the design direction of the entries. From the broad and boundless design, he now has more definite definitions and more details.