Adore Me Underwear Gets $2 Million 500 Thousand In Investment
June 7th, according to foreign media reports. Subscription mode It may become a hot e-commerce mode this year. Adore me, headquartered in New York, is an underwear sales company operating in the order mode.
Recently, Adore me has just won second rounds of investment totaling 2 million 500 thousand US dollars. This round of investors includes Redhills Ventures, U.S. angels and Jaina Capital and Ventech Capital focused on Internet, information technology, communication technology and green entrepreneurship. Venture capital fund 。
Adore me was founded in 2011. Since then, it has achieved a remarkable monthly sales growth of nearly 50% through its "personalized underwear Exhibition" project.
According to its co-founder and CEO Morgan Morgan Waiche, Adore me is now on the right track, and sales are expected to reach US $1 million to $2 million this year. Of them, 20% of our sales are estimated to be from swimsuits, and swimsuits are just recently added to Helmand.
Apart from Helmand Vic, Fabrice Glenda (Fabrice Grinda) and Jose Marin (Jose Marin) are co-founder of Adore me, who is the founder of Olx.com online classification website, while Ma Lin is CEO of DeRemate.com.
Helmand Vic said that Adore me was first established by sponsorship, when he was still studying at Harvard Business School. Today, Adore me is actively looking for partners who focus on women's market and publishers of e-commerce sites.
Today, Adore me has 50 thousand members and 100 thousand hits per month. Company CEO Helmand Vic said, "it is too early to talk about monthly absolute sales. But one thing is for sure. Since January, the monthly sales growth rate has reached 40%.
It is reported that Adore me is not the first start-up company to focus on helping women find better underwear. At present, it faces competition between True&Co and Brayola. The difference is that these two companies are focused on helping women find their favorite. Bras Their idea is to emphasize the right, and Adore me prefers discount. The two companies have also been financed.
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