ROOKIE children's wear Brand integrated carrier set sail

Yongxing Dongrun carries NIKE KIDS, NIKE ACTION, CONVERSE, JORDAN and other brand children's clothing to China market.

The world's children's wear giant HADDAD ROOKIE's children's clothing brand integration store has entered China, and has jointly established Yongxing Dongrun (Xiamen) Garments Co., Ltd., a professional operator authorized brand NIKE KIDS, NIKE ACTION, CONVERSE, JORDAN and other brands in mainland China jointly with children's wear professional manufacturer Hongkong Yong Lian company and listed company Feng Zhu group.

HADDAD1940, founded in New York, USA, is a company with more than 60 years. Clothes & Accessories Family businesses with experience in accessories. The company now has professional staff engaged in the design, purchase, marketing and distribution of high quality children's clothing. The company mainly concentrates on the operation of the global brand of children's clothing: NIKE, JORDAN, NIKE ACTION, NIKE LICENSED TEAM SPORTS, Levi 's, CONVERSE, s, and so on.

In China's four children's clothing market, the ROOKIE will accelerate the shuffling speed of children's clothing brands. Originally, the children's wear market is in the initial stage of the children's wear market. The Chinese children's wear market is in a state of disordered brand. The original domestic brand has undergone a serious homogenization along with the market competition. The homogenization of children's clothing has made the similar products quality, price, service, promotion, advertising and so on. With the entry of some mainstream international brands, the market structure has also changed quietly, and domestic brands have gradually withdrawn from the main shopping malls of the one or two tier market, and the progress of further shuffling has begun to appear.

ROOKIE's children's clothing brand integration mode has the most powerful competitive advantage. Its positioning is the two modules of sports, fashion and casual children's wear and teenage clothing. It will involve children's clothing and teenage clothing market segments, set up different styles and different categories of brands and products, provide a comprehensive shopping environment and professional services, and rule. Children's wear market Momentum. ROOKIE the globalization of children's clothing brand integration mode, the collection of many brand resources advantages, professional channel operation ability of children's wear brand integrated aircraft carrier in China's 2012 is about to sail.

ROOKIE brand integrated store will open its first flagship store in Beijing Blue Harbor in August this year, and assemble its NIKE KIDS, NIKE ACTION, CONVERSE, JORDAN and other brands. At the same time, the first CONVERSE children's clothing in China will also be launched in Beijing, Shanghai, Xiamen and other places to carry out the CONVERSE KIDS (CONVERSE children's wear) separate shop. Its classic, casual and fashionable style will bring more surprises to CONVERSE fans.