Disney's consumer goods division (Greater China) announced three important personnel appointments and appointed outstanding talents to join the expanding business and successful partnership network to meet the rapid growth of business in 2008 and beyond.

"Disney's consumer goods business is not only the driving force behind the growth of the brand in Greater China, but also an important part of the company's comprehensive entertainment experience."

Mr. Zhang Zhizhong, executive vice president and chief executive officer of Greater China, said: "we are actively developing the company's business through a series of high-end licensed products, which are well received by Mickey's wonderful house and princess Disney series, as well as the licensed products of the car racing and Toy Story series. We are committed to providing quality and creative consumer products for Disney enthusiasts."

Chen Weiming was appointed director of the consumer products division of Hongkong District, Hongkong, to lead the Hongkong business, in charge of authorized business, retail sales and marketing.

Chen Weiming joined Disney in 1996.

Chen Guowei, HR Director of Greater China, was appointed regional director of stationery category in Greater China consumer goods division.

He joined Disney in 1999 as director of China accessories, clothing and footwear category.

He will continue to be stationed in Shanghai.

Finally, Kermid Rahman has now joined Disney as the regional director of the apparel department of Greater China.

Kermid joined Disney in 2002 and served as a senior manager of product category in Hongkong.

Kermid will be stationed in Shanghai and report to Li Biaopu, vice president of clothing, accessories and footwear, Department of consumer goods, Greater China.

Disney Consumer Product Brief: the consumer goods division and subsidiary Department (DCP) of Disney is a business department of Walt Disney Company. It extends the Disney brand to all kinds of commodities, including clothing, toys, family decoration, book magazines, interactive games, food and beverage, stationery and consumer electronics.

This is achieved through various branches of Disney's consumer products department, which include: Disney toys, Disney clothing, accessories and footwear, Disney health and beauty, Disney home, Disney stationery and Disney consumer electronics.

Other businesses involved in the sale of Disney's consumer goods include the world's largest children's book publisher, Disney Publishing Worldwide and Disney Interactive Studios, which brings Disney's content into the interactive gaming community, Publishing.