China is the largest in the world.

Products, shoes, leather goods, clothing, jewelry, cosmetics, furniture, daily necessities, watches and clocks, electronic products, automobiles and other consumer goods manufacturing countries, but it is a fashion follower in almost all fields, that is, in almost all fields, the producers of low-quality low price products or high quality products are OEM.

The upgrading of consumer goods from "functional" to "fashionable" is the only way to "make in China".

I just kicked them out of fashion week in Milan.

Mario Posseri, chairman of Italy Fashion Association.

13 years ago, he was elected chairman of fashion week in Milan, when the global fashion industry was almost dominated by the three fashion week of New York, London and Paris.

After 13 years of hard work, he pushed Italy manufacturing to the world fashion stage, making novelty the label of Milan fashion week and becoming the four largest fashion week in the world with Paris, London and New York.

Many people have such doubts. When some designers can't make fashion releases, can not reach the level of top ready-made clothes, or do not match the brand of temperament, it's not easy for Italy Fashion Association to want to remove it from Milan fashion week. How can Mario Posseri open this mouth?

Mario Posseri: "generally, we are not persuading them, we directly kick him out. There is no room for it. Without any bargaining power, we may lack democracy.

Our designers, we entered the management team, and our management team decided to do so.

I just made a few calls, or met some people directly to tell you, I am very sorry, this is our choice.

We have made such choices, of course, they do not like me, and even people have left our association, but as chairman of an association, they have such an obligation to abide by our Council, concrete decisions and implement the decisions of our Council. This is what we have been doing.

The fabric family behind me

In the eyes of Mario Posseri, chairman of Italy Fashion Association, Milan fashion week needs products, products and products.

When a product is propagandize on fashion week, if there is no product as the foundation, what should we publicize? Therefore, starting from the product, raw material and fabric is an important component.

Mr. Mario Posseri took out a valuable old photograph, and there was no Mr. Mario Posseri himself in this picture.

Mario Posseri: "there is really no me in it. This picture is a picture of 1901. The smallest white person in the picture is my father. He was born in 1901, so this is my grandfather, this is my grandmother, and my father, they are all in the family business.

This enterprise was born in 1595, actually from the grandfather's generation, the family is doing the fabric business.

The fabric family behind Mario Posseri has been concentrating on the fabric industry. Some people have doubts. Why does Mr. Mario Posseri's enterprises not participate in the clothing business? Perhaps they will do better than Zegna?

Mario Posseri: "what I want to say is that they are excellent. They have more than 1000 fabric enterprises in Italy. We have only five enterprises, only the production of garments from fabrics.

Because the process from fabric to garment is not very easy. From 1.5 finished products to a brand new product, it takes a lot of foresight and courage.

Our choice is not just what I do, but the future generations of our families are still mainly producing yarn and fabrics.

Otherwise, all of our enterprises will become competitors. This will become a hell. It will not be good for everyone. "

Mario Posseri's family business is not involved in the competition of ready to wear clothes. It may also be because he does not participate in competition, and he has to cooperate with all garment enterprises.

Was it because of such a reason and such an identity position that it was elected chairman of the fashion association?

Mario Posseri: "I don't know, of course, the example of Versace, when he chose to leave the Fashion Association, when there was a conflict of interests, it was difficult to manage it.

I do not have a clothing brand, and there is no conflict of interest between my members and my members, so I do not have this problem.

The president of the Italy Fashion Association decipher the prototype of the fashion devil, revealing its story.

On the 2010 fashion week in Milan, Mr. Mario Posseri, chairman of Italy Fashion Association, not only reduced the participation of some brands, but also had an unusual way of compressing time.

Many people are very confused to see that in the fashion week of Milan in 2010, the time of these major big show shows were compressed in just four days.

Many people do not understand why Mr. Mario Posseri made such a big change on his own.

Mario Posseri (Chairman of the Italy Fashion Association): "not everyone knows about these stories, but things are not so simple. If you talk about that person, Mrs. Wendt, she has a very important industry rumor. This rumor is a very important social significance. So this group of women represents a very important group. It has a tendency to replace American fashion in 88 magazines all over the world.

Mario Posseri made a move to compress time. Winters edited in Milan for only four days. In order to let winters edit the whole show, he compressed it in just four days.

So what is Mario Posseri's lady winters?

Mario Posseri: "actually, I want to tell you that I didn't want to do this. It's really that lady winters's magic is so great that many people may not know.

Who is winters, but you see that the devil wears Prada is modeled on her.

We guarantee this woman, this woman, she wants to shorten the fashion week to four days.

She wants to turn fashion week into a fashionable weekend, so the whole conference has 80 conferences, and there are more than 200 series at the time of women's wear.

Therefore, we hope that the international media and buyers will be able to see those brands that have not released the fashion.