People's fashion consumption concept is changing.

Emerging middle-class families are increasingly keen on buying.

And clothing accessories, consumption in fashion increased year by year.

A research institute in Brazil released a survey report today. In 2002, the expenditure of middle-class families in Brazil on fashion purchases was 22 billion Lei ER and increased to 55 billion 700 million 55 billion 700 million in 2012.

The cost of updating the fashion by the upper and middle families is 45 billion 500 million Real, about 10000000000 less than that of the middle class families.

Nowadays, not only social elite and affluent families like to wear designer clothes, but also the middle class families in Brazil are more and more interested in buying brand fashions.

According to the survey, 58.7% of middle-class families choose to buy fashionable clothes mainly.

53% of families buy fashionable clothes and wear well, and 24.6% of families like to buy fashionable and fashionable fashions.

Renato, director of the Institute, said Brazil middle class families like to buy cheap.

The times have passed.

Only a few entrepreneurs see the consumption trend of Brazilians, and strive to develop new market potential.