After more than 10 years of development, today's Hangzhou women's wear has changed dramatically from style to operation compared with the past.

After 2011

After the winter of fission, the spring of 2012 still did not seem to come to Hangzhou women's clothing.

In the course of development, what are the problems encountered in the development of Hang Hang women's clothing with the hope of sailing? What is the current situation? With a doubt, recently, our reporter walked into a Hangzhou women's clothing enterprise and listened to her voice in front of the owner.

The boss wants to move the factory to the staff.

In 2004, Ms. Ding walked out of Anhui and Xuancheng to Hangzhou, rented a private house in five fort, recruited workers from all parts of the country, started the wholesale business of women's clothing in Sijiqing, and made her own brand.

After she came, she found that the resources of workers in Hangzhou were relatively scarce.

Production can not be too demanding for workers, such as the number of rework required, and some workers who are not willing to leave immediately go to work elsewhere.

In the coming year, clothing owners in Hangzhou are also worried about starting work because they are hiring at the door.

In order to reduce the mobility of workers and reduce production costs, in 2005, she moved the production link to his hometown, Xuancheng, Anhui.

Cutting, packaging and other links in Hangzhou, sewing in Anhui.

Over there, the wages of the lathe workers are at least 20% to 30% lower than that of Hangzhou, and the employment channels are limited. Everyone is conscientious and diligent in working, plus the older ones, the fewer ones, and the stability of the lathe workers.

In addition, the production cost of enterprises is greatly reduced.

Today, life and rent are rising.

This makes more and more Hangzhou women's clothing owners move their production to the outside of the province.

The brand is operating in Hangzhou, and the clothes are supplied by logistics. This new mode is very popular.

A lot of married migrant workers prefer to give up the situation of getting higher wages by wandering outside, turn back to their hometown or work near their hometown, take care of the old and young, and value family reunion.

"Parents are usually just a child, and their days are not too bad. They all want to take their children to the best schools in the county town, and read their jobs together, while working in the county.

Now people's ideas are different from before.

Ms. Ding said.

Chen Zhuquan, director of marketing center of Sijiqing Network Technology Co., Ltd., also pointed out that after 30 years of age, people will have to consider where to settle.

Migrant workers in Hangzhou for more than 20 years, still difficult to settle.

Buying a house in Hangzhou is also a great pressure.

Now some small cities in other provinces have taken some of the labor-intensive industries in developed areas and built their economic development zones.

He predicted that the tide of return of migrant workers within 5 years will become the mainstream. "Now it is a factory that is accommodating employees and directly moving factories to employees. This is particularly evident in the past two years".

Someone pferred the processing base abroad.

Although today, Ding's brand performance is still outstanding in the Sijiqing market, but she admits that the pressure is getting bigger and bigger.

At the very beginning, the growth rate of enterprises was obvious. After so many years of development, they also encountered some bottlenecks.

"At that time, we could pick workers in a garment factory in our old county town. Now, there are more than ten garment factories in that small town, and the pressure of workers' mobility is also growing.

Like some clothing enterprises in Sijiqing, in the second half of the year, they cut the cloth on the side of Hangzhou to pick up the processing plants in Xuancheng, and the market competition became fierce.

"In addition, the treatment of workers is getting higher and higher.

In 2005, the monthly salary of workers in Xuancheng factory was more than 1000 yuan, or even several hundred yuan.

The average monthly salary is 2000 yuan and 3000 yuan.

The price of labor is low, and the workers will reflect it to you.

Corporate profits can no longer keep the original point. "

In order to further enhance competitiveness, Ms. Ding intends to wait until next year's workshop will be completed in Xuancheng, and the cutting part of production will be pferred from Hangzhou to the next year.

"At present, some husband and wife workers who work in the clothing industry in Hangzhou do not get ten thousand of their monthly salary. They usually do not."

Chen Zhuquan told reporters that the labor force in Xuancheng, Anhui, may be relatively low in five years, but it does not mean five years later.

China's labor costs are generally improving. Maybe in ten years, our manufacturing base may be put into North Korea or Vietnam.

Ms. Ding discovered that one of her fellow townsman had put the processing base in Yiwu, but with the increase of various costs, the processing base was pferred to Indonesia and Vietnam this year. The labor cost there was cheaper than that in China, and the quality of the product came out better than that in China.

The villagers told her that sometimes the quality of Chinese products is not good enough, especially the manual technology is not as good as that.

In the off-season, employees are also required to take paid leave.

In 2012, it can be said that the turning point of China's garment industry is also the turning point of Hangzhou garment industry. It just entered the time point of the off-season, giving some enterprises a chance to breathe temporarily.

Reporters found that the weather is hot and intolerable, some processing sites and garment factories in Hangzhou have been on vacation, leaving a few people to "see home".

Hangzhou clothing wholesale market dazzling summer clothing, began to fight "special" and "low price" signs of goods.

Ms. Ding said that enterprises that made big brands and shop systems were busy producing autumn and winter clothes.

While the general enterprises are dealing with summer clothing, new products are few, and autumn clothing has not yet been produced. During this period, the processing plant is good at a limited interval.

Some employees take advantage of their busy work and return to their homes to pick up their children. They can do whatever they like to do.

"Now has entered the off-season, some shops are continuing to provide new products.

In July, the overall capacity and sales volume of the garment industry has declined, and this is the case in the whole country.

Chen Zhuquan introduced.

Walking in the clothing wholesale market, the reporters found that the shop's salesmen were also missing.

Some shops took advantage of the off-season for salesmen to set up "summer holidays".

Although some shops are advertised for recruiting salesmen, they are mostly prepared for the second half of the year.

"Now the salesmen in Sijiqing are also paid high salaries, good salesmen are hard to recruit, and the monthly salary is even higher than 7000 yuan.

Although the clothing business is not as good as it used to be, the outstanding salesperson's salary has not dropped.

If business is not good enough, the store will be changed.

Some of them are really good salesmen. They also take paid home and leave. "

Ms. Ding introduced.

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A steep increase in sales of unmarketable stock

The higher production cost has caused some business owners to have a headache, and because of the decline of social purchasing power, the retail terminal business is becoming more and more difficult to do, and further eroding the profit margins that garment enterprises are not high enough.

With the increase of replacement, some garment enterprises are facing greater pressure on inventory.

Last week, in order not to form a backlog of stock, Ms. Ding handled some of her dresses at a loss of 50 yuan / piece to the old customers.

Who knows, because the sales do not move, the customer expresses the price of 40 yuan / piece, that is, the price of 10 yuan / piece is returned to her.

Coincidentally, Ms. Ding saw a businessman selling hundreds of T-shirts at an extra low price of 8 yuan / piece not long ago. According to her estimate, the cost of printing on T-shirts will be 3 to 4 yuan / piece.

In the past season, two or three explosions were enough, and no longer needed to develop new products, enterprises could keep running.

But this year, business is hard to do, and there is always no way to burst the money, and businesses have to keep workers. They can't afford to burst into new models. Some enterprises are like gambling, hoping to get a good sale.

But without stopping to pay new bills, it is possible to form a continuous inventory pressure.

some

Enterprises are in such a vicious circle.

This year, Sijiqing has helped businesses deal with inventory inventories. The price has been particularly low, and the price of 10 yuan ~15 yuan / piece has been so high that the owners of enterprises are willing to give them the hard-earned costumes at the price of "cabbage". Chen Zhuquan said that as long as the enterprises with large scale and factories have, they will encounter inventory problems this year.

"The terminal requirement is getting higher and higher, the workers are demanding higher and higher, and the two sides ask for improvement. Are you the most uncomfortable in the middle? Do you insist on not coming down? Is it finally kicked out?" Ms. Ding asked.

The number of people who left the garment industry began to increase.

The high cost of mercilessly squeezed the profit margins of garment enterprises, and the terminal unsalable brought enormous pressure to the enterprises to revitalize the gold chain.

A few days ago, a customer who helped Ms. Ding sell clothes in the industrial zone told her that because of bad business this year, he planned to switch to fast food.

In the vicinity of his shop, an old woman could sell a lot of fast food a day, making more money than he opened a clothing store.

In Hangzhou, many years of clothing factory, its own brand in the industry has a reputation for Mr. Zhang, this year is reluctantly to cut love, the factory pferred to others, the production of this package out.

At one time, his business was very large, and hundreds of thousands of pieces of clothing were produced each year.

When the business is busy, the factory is too late to work.

The fabric he ordered, the unique style and style, became the unique skill of his company.

However, since the second half of last year, the market cake has not been expanded, and the competition has become more intense. Everyone can get good material, good style is fast and update becomes more and more difficult, and his business is going downhill.

"Before there was no business, it could sell thousands of clothes or hundreds of pieces a day, and now do one hundred or two hundred pieces, sometimes dozens of pieces, or even zero eggs.

Now the brakes are fast. Without business, there will be no business at once.

He carefully calculated, the enterprise does not produce well, sometimes do it but lose.

For him, it would be a pity if the Turner was scattered. It would be a good thing if someone took over.

The package is equivalent to that of a processing plant. If there is any activity later, it can be found in this factory.